Actionable Insights From APT's Retail Practice
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4 Steps to Make Money with Omnichannel

August 26th, 2015 | Posted by Katheryn McKee in General Insights | Retail - (Comments Off on 4 Steps to Make Money with Omnichannel)

 

APT SVP Jonathan Marek discusses four ways in which retailers can make money with their omnichannel strategies.

Enhancing Media Mix Models with Test & Learn

August 20th, 2015 | Posted by Katheryn McKee in General Insights | Retail | Uncategorized - (Comments Off on Enhancing Media Mix Models with Test & Learn)

APT SVP Jonathan Marek discusses how Test & Learn can help prove the cause-and-effect relationship between media spend and KPIs.

Why Retailers Should Not Rely Just on “Big-Bang” Ideas

August 5th, 2015 | Posted by Katheryn McKee in General Insights | Retail - (Comments Off on Why Retailers Should Not Rely Just on “Big-Bang” Ideas)

APT SVP Jonathan Marek discusses the importance of having lots of ideas to try so that executives can confidently invest in the ones that work best, while refining or discarding the ideas that aren’t profitable.

How Can Retailers Maximize Store Space Productivity?

July 23rd, 2015 | Posted by Katheryn McKee in Retail | Space Planning - (Comments Off on How Can Retailers Maximize Store Space Productivity?)

APT Vice President Faruk Abdullah discusses ways in which retailers can use advanced analytics to maximize their store space productivity.

Squaring the Circle: Getting Promotional Strategies Right

July 6th, 2015 | Posted by Mary Kate Helm in Grocery/Convenience | Retail - (Comments Off on Squaring the Circle: Getting Promotional Strategies Right)

SupermarketNews recently published an article aimed at uncovering current grocery consumer trends, based on a new survey of grocery shoppers. As for the results, they found a mixed bag. While over half of online grocery shoppers are increasing the total amount of groceries they purchase online, most consumers continue to shop at multiple brick-and-mortar stores to fulfill all of their grocery needs.  Indeed, a paltry 13% of survey respondents reported that they complete their grocery shopping at just one store.

What do these results mean? (more…)

Three Steps to Introducing Products with More Success

June 30th, 2015 | Posted by JDouglass in Manufacturing - (Comments Off on Three Steps to Introducing Products with More Success)

CPG companies are predicted to introduce over 2,000 new products in 2015. However, new product launches fail between 60-80% of the time.

Why can’t CPGs crack the code of rolling out the right products? What are these multi-billion dollar CPGs missing in their innovation process? (more…)

Prime Time for Innovation: Will Free Same-Day Shipping Upset the Retail Industry?

June 12th, 2015 | Posted by Mary Kate Helm in Retail - (Comments Off on Prime Time for Innovation: Will Free Same-Day Shipping Upset the Retail Industry?)

Amazon recently announced that it will begin offering free same-day shipping for prime members in 14 markets in the United States. With the onslaught of competitive actions from all channels, it’s no surprise that 21% of retailers report that online-only players are their biggest threat this year.* While it is clear that Amazon’s action will not affect every organization equally, it’s critical for each retailer to understand how their business will be impacted by such competitive actions and how they should profitably respond. Retail executives need to answer three questions, including: (more…)

APT Index: May In-store Retail Sales Increased [+0.4%], with a Strong Mother’s Day Weekend [+1.0%]

June 11th, 2015 | Posted by MHarper in APT Index - (Comments Off on APT Index: May In-store Retail Sales Increased [+0.4%], with a Strong Mother’s Day Weekend [+1.0%])

APT announced today that the APT Index of in-store retail sales increased [+0.4%] nationwide in May 2015, compared to May of last year. APT Index retail sales were up [+1.0%] on Mother’s Day Weekend and down [-0.7%] on Memorial Day Weekend. Click here to read the full report.

Managing the Risks and Rewards of Grocery Store Upgrades

June 8th, 2015 | Posted by Katheryn McKee in Grocery/Convenience - (Comments Off on Managing the Risks and Rewards of Grocery Store Upgrades)

In his recently published article in Supermarket News, APT VP Jeff Campbell discusses how grocers should manage the risks and rewards of store upgrades.

Campbell outlines three questions to which grocers must know the answer to achieve the best returns on these large projects:

  1. What is the incremental impact of the initiative?
  2. What is the economic contribution of each element of the initiative?
  3. How will returns vary in different locations and markets?

“As grocers try to transform their stores into local destination spots, they must be able to innovate quickly. However, facilitating any proposed change haphazardly can lead to significant erosion to a company’s bottom line and reputation. To minimize the likelihood of incurring unnecessary costs or tarnishing the brand, grocers should test each new strategy on a smaller scale first to determine its true incremental impact. Executives can then act confidently in response to these data-driven insights — re-allocating funds to ideas that work and cutting investments to those that don’t,” Campbell concludes.

Click here to read the full article.

APT Index: April In-store Retail Sales Down [-1.0%], In-store Apparel Sales Down [-3.6%]

May 12th, 2015 | Posted by MHarper in APT Index - (Comments Off on APT Index: April In-store Retail Sales Down [-1.0%], In-store Apparel Sales Down [-3.6%])

APT announced today that the APT Index of in-store retail sales for April 2015 decreased [-1.0%] nationwide, compared to April of last year. The APT Index of in-store apparel sales was down [-3.6%], though APT reported online apparel sales up [+2.8%] in April, as digital channels become a larger portion of total sales. Click here to read the full report.