Actionable Insights From APT's Retail Practice

A recent Financial Times article discusses how Kohl’s and other leading retailers are maximizing the impact of each new program. The leading discount department store uses in-market testing to evaluate new initiatives, such as introducing new product categories or issuing coupons, before implementing the changes network wide. This process reduces the risk that is traditionally associated with introducing new ideas and often leads to more profitable decision making.

The Kohl’s team analyses using the test and learn approach have often yielded unexpected results. For instance, a test revealed that selling furniture was actually detracting from sales in several categories, despite the belief that only children’s apparel would be negatively impacted. Katy Mackesey, Director of Ecommerce Finance at Kohl’s, explained that, “The software helped isolate what the issue was and prove that the counter-intuitive results were real. Once you use software like this, you can see that your intuition can be plumb wrong.” Click to read the full article.

Retail same-store sales increased 0.3% in August 2014 compared to August 2013, or $1 billion, according to data from the APT Index. The APT Index also showed the states with highest sales performance during Tax Free Weekends. These states included Massachusetts (+63%), Tennessee (+43%), and New Mexico (+34%). Click here to view the top and bottom performing cities in August.

Is It Time To Take Your Space Planning Beyond Average?

September 2nd, 2014 | Posted by CCorman in Space Planning - (Comments Off)

When Isaac Newton famously created his third law – “for every action, there is an equal and opposite reaction” – he may not have known he was also talking about allocating space within a store. Space planning involves a series of trade-offs whereby when one category receives additional space, another category loses space. Newton was only partially right, though. Yes, when one foot is given to Category A, Category B must lose one foot of space. However, the sales impact is not usually equal and opposite. Every category generates different sales per unit of space. Even more importantly, every category generates different marginal sales, that is, the amount of sales it generates for each additional foot of space it receives. (more…)

How Manufacturers Are Making Faster, More Automated Decisions

August 25th, 2014 | Posted by MHarper in Uncategorized - (Comments Off)

APT SVP Aaron Fidler discusses APT’s software suite for manufacturers.

Shoppers Spend $3.6 Billion More this July

August 12th, 2014 | Posted by MHarper in APT Index - (Comments Off)

Retail same-store sales increased 1.2% in July 2014 compared to July 2013, or $3.6 billion, according to data from the APT Index. Areas that performed better included those where temperature increased versus last year, where rainfall decreased, and where median income is less than $75K. Click here to view the top and bottom performing cities.

Which Data Types Should Retailers Prioritize?

July 31st, 2014 | Posted by DSchreff in Grocery/Convenience - (Comments Off)

In a recent article from Convenience Store Petroleum Daily News, APT Chairman Jim Manzi commented that if retailers want to understand how each business decision affects the bottom line, they should prioritize data sources, such as:

  • Customer data
  • Transaction log data
  • Weather information
  • Area demographics
  • Competitor fuel pricing

According to Manzi, the most valuable data streams are those that can be used to directly determine the cause-and-effect relationship between any new initiative and key metrics.

Read the article here

Watch APT SVP Aaron Fidler discuss how CPG manufacturers can benefit from using flexible and deeper analytics that bring together multiple data sets to understand which factors are driving performance.

APT Index: Father’s Day Sales Surpass $33 Billion

July 11th, 2014 | Posted by JDouglass in APT Index - (Comments Off)

Data recently released from the APT Index shows that while same-store retail sales were flat year-over-year for U.S. retailers in June, Father’s Day weekend generated sales of over $33 billion, an increase over Father’s Day weekend last year. Top performing cities for Father’s Day weekend included San Antonio, TX [+5.9%], Denver, CO [+4.9%], and Charlotte, NC [+3.5%].

The APT Index provides retailers with a hyper-local benchmark of retail sales data in the areas immediately surrounding their locations. Based on actual sales data from over 65,000 retail locations, the APT Index helps in creating store benchmarks, understanding the impact of national campaigns and major events, and explaining performance to investors.

Please click here to read the full APT Index June results. 

Making Category Management Decisions Faster

July 9th, 2014 | Posted by JDouglass in General Insights | Retail - (Comments Off)

Watch APT SVP Mark D’Agostino discuss the unique analytic needs of a category manager and speak about how APT is addressing those issues with over 40 of the top 100 U.S. retailers.

Unique Challenges Facing European Retailers

July 2nd, 2014 | Posted by JDouglass in General Insights - (Comments Off)

APT SVP and Head of Europe Luca Zuccoli recently discussed some unique challenges facing European retailers today, and what they can do to address these challenges.