Actionable Insights From APT's Retail Practice
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How Can Retailers Maximize Store Space Productivity?

July 23rd, 2015 | Posted by Katheryn McKee in Retail | Space Planning - (Comments Off on How Can Retailers Maximize Store Space Productivity?)

APT Vice President Faruk Abdullah discusses ways in which retailers can use advanced analytics to maximize their store space productivity.

Squaring the Circle: Getting Promotional Strategies Right

July 6th, 2015 | Posted by Mary Kate Helm in Grocery/Convenience | Retail - (Comments Off on Squaring the Circle: Getting Promotional Strategies Right)

SupermarketNews recently published an article aimed at uncovering current grocery consumer trends, based on a new survey of grocery shoppers. As for the results, they found a mixed bag. While over half of online grocery shoppers are increasing the total amount of groceries they purchase online, most consumers continue to shop at multiple brick-and-mortar stores to fulfill all of their grocery needs.  Indeed, a paltry 13% of survey respondents reported that they complete their grocery shopping at just one store.

What do these results mean? (more…)

Three Steps to Introducing Products with More Success

June 30th, 2015 | Posted by JDouglass in Manufacturing - (Comments Off on Three Steps to Introducing Products with More Success)

CPG companies are predicted to introduce over 2,000 new products in 2015. However, new product launches fail between 60-80% of the time.

Why can’t CPGs crack the code of rolling out the right products? What are these multi-billion dollar CPGs missing in their innovation process? (more…)

Prime Time for Innovation: Will Free Same-Day Shipping Upset the Retail Industry?

June 12th, 2015 | Posted by Mary Kate Helm in Retail - (Comments Off on Prime Time for Innovation: Will Free Same-Day Shipping Upset the Retail Industry?)

Amazon recently announced that it will begin offering free same-day shipping for prime members in 14 markets in the United States. With the onslaught of competitive actions from all channels, it’s no surprise that 21% of retailers report that online-only players are their biggest threat this year.* While it is clear that Amazon’s action will not affect every organization equally, it’s critical for each retailer to understand how their business will be impacted by such competitive actions and how they should profitably respond. Retail executives need to answer three questions, including: (more…)

APT Index: May In-store Retail Sales Increased [+0.4%], with a Strong Mother’s Day Weekend [+1.0%]

June 11th, 2015 | Posted by MHarper in APT Index - (Comments Off on APT Index: May In-store Retail Sales Increased [+0.4%], with a Strong Mother’s Day Weekend [+1.0%])

APT announced today that the APT Index of in-store retail sales increased [+0.4%] nationwide in May 2015, compared to May of last year. APT Index retail sales were up [+1.0%] on Mother’s Day Weekend and down [-0.7%] on Memorial Day Weekend. Click here to read the full report.

Managing the Risks and Rewards of Grocery Store Upgrades

June 8th, 2015 | Posted by Katheryn McKee in Grocery/Convenience - (Comments Off on Managing the Risks and Rewards of Grocery Store Upgrades)

In his recently published article in Supermarket News, APT VP Jeff Campbell discusses how grocers should manage the risks and rewards of store upgrades.

Campbell outlines three questions to which grocers must know the answer to achieve the best returns on these large projects:

  1. What is the incremental impact of the initiative?
  2. What is the economic contribution of each element of the initiative?
  3. How will returns vary in different locations and markets?

“As grocers try to transform their stores into local destination spots, they must be able to innovate quickly. However, facilitating any proposed change haphazardly can lead to significant erosion to a company’s bottom line and reputation. To minimize the likelihood of incurring unnecessary costs or tarnishing the brand, grocers should test each new strategy on a smaller scale first to determine its true incremental impact. Executives can then act confidently in response to these data-driven insights — re-allocating funds to ideas that work and cutting investments to those that don’t,” Campbell concludes.

Click here to read the full article.

APT Index: April In-store Retail Sales Down [-1.0%], In-store Apparel Sales Down [-3.6%]

May 12th, 2015 | Posted by MHarper in APT Index - (Comments Off on APT Index: April In-store Retail Sales Down [-1.0%], In-store Apparel Sales Down [-3.6%])

APT announced today that the APT Index of in-store retail sales for April 2015 decreased [-1.0%] nationwide, compared to April of last year. The APT Index of in-store apparel sales was down [-3.6%], though APT reported online apparel sales up [+2.8%] in April, as digital channels become a larger portion of total sales. Click here to read the full report.

Wall Street Journal: “How Stores Know What You Want When You Shop”

May 1st, 2015 | Posted by Haley Jackson in Apparel | Retail - (Comments Off on Wall Street Journal: “How Stores Know What You Want When You Shop”)

A recent Wall Street Journal article, “How Store Know What You Want When You Shop,” discusses how leading apparel retailers are using Test & Learn to analyze their data to inform key decisions about discounts, product placement and styles, and much more.

As author Christina Binkley writes, “APT is a specialist in cause-and-effect analytics, which is at the forefront of the revolution that so-called big data is bringing to industries like retail, which have been run more by gut feel than science…It may evaluate where products are displayed, a discount amount, or the colors popular in Atlanta versus Chicago. This is helping the apparel industry fine-tune its pitches to consumers.”

Read the full article here. (WSJ login required.)

Spend It All At One Place: Five Ways Grocers Can Stop Consumers from Splitting Checks

April 24th, 2015 | Posted by Katheryn McKee in Grocery/Convenience - (Comments Off on Spend It All At One Place: Five Ways Grocers Can Stop Consumers from Splitting Checks)

With grocers now facing an onslaught of new competitors, growing share-of-wallet can be challenging. So how are leading grocers remaining competitive in this evolving landscape?

In a recent Progressive Grocer article, APT VP Jeff Campbell discusses the following five strategies that grocers are experimenting with to encourage customers to frequent their stores to spend their grocery budget:

  1. Targeted promotions
  2. Expanding gourmet and specialty assortments
  3. Adding pharmacies and gas stations to stores
  4. Offering bounce-back promotions
  5. Enhancing the in-store shopping experience

Campbell writes, “With so many opportunities to bolster customer loyalty and drive store traffic, it can be difficult to decide which of these strategies is right for your business. Some will work well, and some will be added expenses with no added benefit. To accurately evaluate each new strategy, grocers should rapidly and rigorously test them in market. This approach—known as Test & Learn—not only helps companies make better decisions today, but also affords them the ability to try bolder ideas that can lead to additional market share and profits in the future.”

Read the full article here.

Digital Marketing Magazine: How to Develop a More Profitable Promotional Strategy

April 24th, 2015 | Posted by Haley Jackson in Apparel | Retail - (Comments Off on Digital Marketing Magazine: How to Develop a More Profitable Promotional Strategy)

An article titled “Beyond The Cone of Uncertainty: How to Develop a More Profitable Promotional Strategy,” by APT SVP Jonathan Marek, is featured in Digital Marketing Magazine. He writes, “while promotions have long been a central part of marketing strategy, the increasing availability of customer data and the proliferation of digital-enabled contact channels are revolutionizing marketers’ ability to efficiently send personalized offers and deliver them in innovative ways.” Click here to read the full article.