Actionable Insights From APT's Retail Practice
Header

APT CEO Anthony Bruce Discusses Facebook on Bloomberg TV

May 17th, 2012 | Posted by CLepine in Uncategorized - (Comments Off on APT CEO Anthony Bruce Discusses Facebook on Bloomberg TV)

In a recent interview on Bloomberg TV’s “Taking Stock with Pimm Fox,” APT CEO Anthony Bruce comments on how consumer-facing companies can measure the return on Facebook advertising dollars.

Catering to the Millennial Generation: What Really Drives Success?

May 17th, 2012 | Posted by CCorman in Restaurants - (Comments Off on Catering to the Millennial Generation: What Really Drives Success?)

Generation Y, better known as “Millennials,” are 18-34 year old individuals who are self-described as tech-savvy and progressive.

One of the latest challenges for the restaurant industry is trying to determine how to better cater to this segment. Should messaging be different? Do they like different foods? Do restaurants need to project a different atmosphere? A recent article in Nation’s Restaurant News suggests the answer to many of these questions is probably yes. But to what extent should restaurants focus their energy and resources on driving incremental Millennial traffic? (more…)

APT CEO Anthony Bruce Discusses Facebook on Bloomberg TV

May 17th, 2012 | Posted by CLepine in Uncategorized - (Comments Off on APT CEO Anthony Bruce Discusses Facebook on Bloomberg TV)

In a recent interview on Bloomberg TV’s “Taking Stock with Pimm Fox,” APT CEO Anthony Bruce comments on how consumer-facing companies can measure the return on Facebook advertising dollars.

APT CEO Anthony Bruce Discusses Facebook on Bloomberg TV

May 17th, 2012 | Posted by Jatin Atre in Uncategorized - (Comments Off on APT CEO Anthony Bruce Discusses Facebook on Bloomberg TV)

In a recent interview on Bloomberg TV’s “Taking Stock with Pimm Fox,” APT CEO Anthony Bruce comments on how consumer-facing companies can measure the return on Facebook advertising dollars.

Succeeding with Service Fee Innovation

May 9th, 2012 | Posted by Will Weidman in Uncategorized - (Comments Off on Succeeding with Service Fee Innovation)

A recent article in Banking Strategies highlighted that the biggest challenge with fee revenue may be changing consumer preferences rather than increased regulation.   “The decrease in service fees started three years prior to any relevant regulatory mandate,” so the main driver of reduced revenue may that consumers have simply become less willing to pay for traditional products and services.

Banking Strategies argues the banks need to determine what services customers want and how much they will actually pay for those services.  The article calls for “an integrated study that brings together information on consumers’ preference, price sensitivity and the competitive landscape.”

It is expensive to invest in new products or services, and this type of research can help prioritize investments.  However, consumer studies are not sufficient by themselves. (more…)

Pinterest Pandemonium: How New Outlets are Influencing Purchasing Patterns

May 1st, 2012 | Posted by CCorman in Retail | Uncategorized - (Comments Off on Pinterest Pandemonium: How New Outlets are Influencing Purchasing Patterns)

Word-of-mouth has always been a powerful way to influence buying behavior. In fact, a recent survey found that 83% of consumers change their decisions based on positive conversations with existing customers. Though consumers still often learn about where and what to buy directly through “word-of-mouth,” it is now easier than ever for them to access the opinions of thousands of their closest friends and acquaintances through online social networks. And everyone seems to have an opinion – many of which will influence purchasing behavior. Understanding how to leverage this new world of online research and chatter to drive sales is critical in succeeding in this evolving environment. (more…)

APT SVP Jonathan Marek comments on Cloud Technology, Big Data in QSR Magazine

May 1st, 2012 | Posted by CLepine in Restaurants - (Comments Off on APT SVP Jonathan Marek comments on Cloud Technology, Big Data in QSR Magazine)

APT’s Jonathan Marek was quoted in the May issue of  QSR Magazine discussing how technology is helping restaurants “streamline operations and make sense of all the data they’re collecting.”

Check out “Your Place in the Cloud:” http://www.ourdigitalmags.com/publication/?m=11373&l=1&p=153