The dominance of drive-thru customers at Mexican, burger, and chicken QSRs has fueled the trend of easily munchable menu items. Most recently we’ve seen new sorts of bite-sized snacks, such as: Popeye’s Dip’n Chick’n and KFC’s Original Recipe Bites, Burger King’s snack wrap sandwiches, and Taco Bell’s Doritos Locos Taco. (more…)
In a recent strategy shift, Quiznos has announced that it is dropping its value priced items and focusing its brand on more expensive offerings. This shift towards “tastier foods,” such as prime rib sandwiches, may help to differentiate Quiznos from competitors in the ever-increasing sandwich space, especially as more concepts try to position away from yet another value offer. Still, success will depend on guest response. (more…)
Given the low marginal cost of serving additional guests, driving traffic in various dayparts can have enormous profit potential for restaurants. Many chains are committed to increasing guest visits during their lunch daypart, while QSRs are similarly eager about growing breakfast sales. Restaurant executives clearly understand the opportunity to drive sales through daypart-specific programs, but choosing the most effective strategies is much more challenging. (more…)
There is intense debate right now about the future of the branch. Some say it will become increasingly obsolete as customers move towards online, mobile and other non-branch channels. Others point out that the majority of new accounts are still opened at the branch and customers look for who has the most convenient locations when selecting a bank. TD Bank is in this particular camp and recently announced an aggressive expansion of its branch footprint.
Time will tell how extensive branch footprints will be in the future but branches will continue to exist. The focus of attention, then, should be on understanding how to make branches more efficient, how to maximize revenue in the current environment and how to most effectively interact with customers as technology and channel preferences change. Click here to read more of APT VP Will Weidman’s Banking Strategies byline.
Manufacturers often rely on innovative shelving and displays to promote new products and set themselves apart from the competition. While POS displays may be a great way to introduce or feature a particular product, there are often unintended consequences (both positive and negative) on other products in the portfolio. By learning about how non-promoted products are affected, top manufacturers are able to create innovative displays that beat the competition.
In most cases, by featuring a product on an in-store display, the manufacturer and retailer are going to drive sales of that product. However, often overlooked in judging the effectiveness of a display are the two secondary impacts:
- Consumers are drawn toward nearby products (halo effect) or
- Consumers are less likely to purchase similar products (cannibalization)
Acknowledging these impacts – and measuring them – is crucial to successful merchandising. (more…)