Actionable Insights From APT's Retail Practice

Where Will Your Concept Work?

September 11th, 2012 | Posted by CCorman in Capital Expenditures - (Comments Off on Where Will Your Concept Work?)

recent article in Nation’s Restaurant News highlights a few capital investments strategies restaurants are taking to enhance guest experience. For example, Domino’s is testing a “Pizza Theater” prototype while Panda Express is investing in digital signage. As restaurants experiment with new design ideas, it is important to accurately measure guest response by location and understand which remodel elements are driving this response. By testing multiple design components (i.e. new TVs, adding seating, digital signage, etc.), restaurant executives can mitigate risk and reduce costs by only investing in those components that are scientifically proven to increase program ROI. (more…)

Should Restaurants Change Prices by the Hour?

September 5th, 2012 | Posted by CCorman in Pricing - (Comments Off on Should Restaurants Change Prices by the Hour?)

Like an empty hotel room or airline seat, a restaurant table without guests is lost revenue. The New York Times recently reported that some restaurants are now introducing variable pricing models to capitalize on changes in demand elasticity by day and by hour. (more…)