Actionable Insights From APT's Retail Practice
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How Are Manufacturers Maximizing Profitability Across Initiatives?

May 28th, 2013 | Posted by Dan Schreff in Manufacturing - (Comments Off on How Are Manufacturers Maximizing Profitability Across Initiatives?)

APT President Patrick O’Reilly discusses trends and analytics in the manufacturing industry

Check Out Trends in Mobile and Online Banking from APT SVP Will Weidman

May 28th, 2013 | Posted by Jatin Atre in Financial Services | Uncategorized - (Comments Off on Check Out Trends in Mobile and Online Banking from APT SVP Will Weidman)

In this video, APT’s Will Weidman surveys innovations in mobile and online banking.

Learn About Test & Learn in less than 3 Minutes

May 24th, 2013 | Posted by CCorman in Restaurants - (Comments Off on Learn About Test & Learn in less than 3 Minutes)

Beyond Bogus Metrics: Getting Senior Management Buy-In on Marketing Spend

May 23rd, 2013 | Posted by CCorman in Uncategorized - (Comments Off on Beyond Bogus Metrics: Getting Senior Management Buy-In on Marketing Spend)

Though there is certainly validity in some marketing activities designed to simply build brand awareness, the need to accurately measure all other programs is becoming increasingly important. Unfortunately, a common problem marketers face is proving the true incremental profit impact of their programs. Common “metrics” such as eyeballs, impressions, or redemption rate have typically helped marketing departments determine the success of their campaigns, but they do not clearly show the ROI of their investments. So while some executives will be thrilled to increase brand awareness, analytically-minded executives know that they also have to measure the direct cause-and-effect relationships between their marketing investments and profits. Marketing executives who use advanced data-driven techniques to prove the profitability of their ideas will drive increased trust, buy-in, and budgets from the rest of the c-suite. (more…)

How Restaurants Can Use Big Data to Make Bigger Profits

May 21st, 2013 | Posted by CCorman in Restaurants - (Comments Off on How Restaurants Can Use Big Data to Make Bigger Profits)

APT CEO Anthony Bruce discusses recent trends in Big Data analytics.

Talk To Me: The Impact of Voice Recognition in Mobile Banking

May 20th, 2013 | Posted by retailblogadmin in Financial Services | Uncategorized - (Comments Off on Talk To Me: The Impact of Voice Recognition in Mobile Banking)

Last month, US Bank announced that they will test features to allow customers to carry out banking tasks by speaking directly to their smartphones. To better understand the impact of the new feature, they will pilot the functionality by first allowing bank staff to leverage it. Piloting the features is a great way to understand the incremental impact of the implementation and what effects it will have on customers.

As banks evaluate customer-level investments in this way, they should keep in mind two key points that ensure banks properly understand the impact of the investment: (more…)

Big Data Analytics

May 20th, 2013 | Posted by Jatin Atre in Uncategorized - (Comments Off on Big Data Analytics)

Anthony Bruce, APT’s CEO, discusses the emergence, evolution, and impact of Big Data analytics.

Check Out Our New Video: APT SVP Will Weidman Discusses Trends and Analytics in

May 17th, 2013 | Posted by MHarper in Uncategorized - (Comments Off on Check Out Our New Video: APT SVP Will Weidman Discusses Trends and Analytics in)

In this video, APT SVP Will Weidman discusses trends and analytics in the apparel industry.

Maximizing ROI Across Grocery Retail Investments

May 17th, 2013 | Posted by Dan Schreff in Retail - (Comments Off on Maximizing ROI Across Grocery Retail Investments)

APT VP Marek Polonski discusses important trends and analytics in the grocery retail industry

Retail Banking Trends and Analytics

May 17th, 2013 | Posted by Jatin Atre in Financial Services | Uncategorized - (Comments Off on Retail Banking Trends and Analytics)

In this video, APT SVP Will Weidman discusses recent trends in the retail banking industry.