APT President Patrick O’Reilly discusses trends and analytics in the manufacturing industry
In this video, APT’s Will Weidman surveys innovations in mobile and online banking.
Though there is certainly validity in some marketing activities designed to simply build brand awareness, the need to accurately measure all other programs is becoming increasingly important. Unfortunately, a common problem marketers face is proving the true incremental profit impact of their programs. Common “metrics” such as eyeballs, impressions, or redemption rate have typically helped marketing departments determine the success of their campaigns, but they do not clearly show the ROI of their investments. So while some executives will be thrilled to increase brand awareness, analytically-minded executives know that they also have to measure the direct cause-and-effect relationships between their marketing investments and profits. Marketing executives who use advanced data-driven techniques to prove the profitability of their ideas will drive increased trust, buy-in, and budgets from the rest of the c-suite. (more…)
APT CEO Anthony Bruce discusses recent trends in Big Data analytics.
Last month, US Bank announced that they will test features to allow customers to carry out banking tasks by speaking directly to their smartphones. To better understand the impact of the new feature, they will pilot the functionality by first allowing bank staff to leverage it. Piloting the features is a great way to understand the incremental impact of the implementation and what effects it will have on customers.
As banks evaluate customer-level investments in this way, they should keep in mind two key points that ensure banks properly understand the impact of the investment: (more…)
Anthony Bruce, APT’s CEO, discusses the emergence, evolution, and impact of Big Data analytics.
In this video, APT SVP Will Weidman discusses trends and analytics in the apparel industry.
APT VP Marek Polonski discusses important trends and analytics in the grocery retail industry