Actionable Insights From APT's Retail Practice
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APT Founder on Goldman’s $100 Million Investment, Jim Manzi Interviewed on CNBC Squawk Box

June 27th, 2013 | Posted by CLepine in Uncategorized - (Comments Off on APT Founder on Goldman’s $100 Million Investment, Jim Manzi Interviewed on CNBC Squawk Box)

APT Co-founder and Chairman Jim Manzi spoke with CNBC’s Squawk Box about predictive analytics and Goldman Sach’s recent $100 million investment.

APT Founder on Goldman’s $100 Million Investment, Jim Manzi Interviewed on CNBC Squawk Box

June 27th, 2013 | Posted by CLepine in Uncategorized - (Comments Off on APT Founder on Goldman’s $100 Million Investment, Jim Manzi Interviewed on CNBC Squawk Box)

APT Co-founder and Chairman Jim Manzi spoke with CNBC’s Squawk Box about predictive analytics and Goldman Sach’s recent $100 million investment.

APT Founder on Goldman's $100 Million Investment, Jim Manzi Interviewed on CNBC Squawk Box

June 27th, 2013 | Posted by Jatin Atre in Uncategorized - (Comments Off on APT Founder on Goldman's $100 Million Investment, Jim Manzi Interviewed on CNBC Squawk Box)

APT Co-founder and Chairman Jim Manzi spoke with CNBC’s Squawk Box about predictive analytics and Goldman Sach’s recent $100 million investment.

Goldman Sachs Invests $100 Million in APT

June 27th, 2013 | Posted by Jatin Atre in Uncategorized - (Comments Off on Goldman Sachs Invests $100 Million in APT)

APT is taking another step in its journey towards fulfilling its mission and achieving global leadership in Big Data and predictive analytics. Goldman Sachs has made a $100 million investment in APT.  Goldman Sachs’ new investment and Accel-KKR’s continued support as our primary shareholder, are exciting endorsements of our business, our direction, our technology, and what we can accomplish going forward. Click here to read the full story from Bloomberg.

APT Receives $100 Million Investment from Goldman Sachs

June 27th, 2013 | Posted by CCorman in Uncategorized - (Comments Off on APT Receives $100 Million Investment from Goldman Sachs)

APT is taking another step in its journey towards fulfilling its mission and achieving global leadership in Big Data and predictive analytics. Goldman Sachs has made a $100 million investment in APT.  Goldman Sachs’ new investment and Accel-KKR’s continued support as our primary shareholder, are exciting endorsements of our business, our direction, our technology, and what we can accomplish going forward. Here is a link to a story that explains more: http://www.predictivetechnologies.com/newsroom/press-releases/2013/applied-predictive-technologies-receives-$100-million-investment-from-goldman-sachs.aspx

APT Receives $100 Million Investment from Goldman Sachs

June 27th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on APT Receives $100 Million Investment from Goldman Sachs)

APT is taking another step in its journey towards fulfilling its mission and achieving global leadership in Big Data and predictive analytics. Goldman Sachs has made a $100 million investment in APT.  Goldman Sachs’ new investment and Accel-KKR’s continued support as our primary shareholder, are exciting endorsements of our business, our direction, our technology, and what we can accomplish going forward. Here is a link to a story that explains more: http://www.predictivetechnologies.com/newsroom/press-releases/2013/applied-predictive-technologies-receives-$100-million-investment-from-goldman-sachs.aspx

Questions for Changing Times

June 25th, 2013 | Posted by CCorman in Restaurants - (Comments Off on Questions for Changing Times)

A recent WSJ article highlights the success of burger giant CKE, parent brand of Carl’s Jr. (on the West Coast) and Hardee’s (on the East Coast). The article raises a number of interesting questions about marketing, labor strategies, and technological investments:

  • Much of CKE’s success has come from targeting a very specific demographic: young guys (think ads featuring Kate Upton). Is it more profitable to focus on a specific customer segment rather than casting a broad net and trying to capture everyone? (more…)

Optimizing Pricing

June 23rd, 2013 | Posted by CCorman in Pricing - (Comments Off on Optimizing Pricing)

APT President Patrick O’Reilly discusses how restaurants are using in-market testing to optimize pricing by menu item and location.

Knowing your Customer: Leveraging Customer Data to Attract and Retain Customers

June 20th, 2013 | Posted by Michael Calamari in Uncategorized - (Comments Off on Knowing your Customer: Leveraging Customer Data to Attract and Retain Customers)

As customer data becomes more readily available, retailers are increasingly looking to leverage this information to target different customer segments. One dynamic that retailers are exploring is the ability to identify whether a given promotion, offer, or new product introduction is more likely to appeal to their existing customer base or incentivize new customers to shop at the store. With the ability to track a customer’s purchase history over time, retailers are able to answer questions such as:

  1. Which of these three new lines of denim jeans are more likely to bring new customers into the store?
  2. Which promotional or marketing vehicle appeals more to a frequent versus an infrequent shopper?


These insights allow retailers to develop strategies targeted at different segments of their customer base.

The ability to drill down to customer level insights and understand the dynamics of different promotions and new product introductions on a particular segment of customers is essential to:

  1. Effectively expand an existing customer base, and
  2. Continue to entice repeat visits from existing customers.

Combining customers’ financial information with available demographic factors can lead to even more targeted insights. Take the example of an apparel retailer who tests introducing two separate lines of denim jeans in a subset of stores. After analyzing the two tests, the retailer finds no significant impact to overall store sales in either test. However, by leveraging customer data, the retailer could discern that one of the new jean lines was particularly effective at attracting new customers with a lower median age, while the other jean line did particularly well among existing customers in a higher age bracket. The retailer can then take this information and target the introduction of the two jean lines to stores that fit the ideal purchase profile. Limiting the introduction of the first style of jeans to predominantly younger areas where you have lower market penetration, and introducing the other style in stores with an older more established customer base could drive significant incremental revenue.
These detailed learnings are possible because of the availability of customer financial and demographic information, which permits targeted insights and actionable rollout recommendations.

Smart Approaches to Merchandising Strategy

June 14th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on Smart Approaches to Merchandising Strategy)

APT CEO Anthony Bruce discusses strategies that leading retailers are using to improve product assortment and merchandising decisions