Actionable Insights From APT's Retail Practice
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How White Castle Used Test & Learn to Launch a New Sandwich

August 30th, 2013 | Posted by CCorman in Restaurants - (Comments Off on How White Castle Used Test & Learn to Launch a New Sandwich)

APT client White Castle was recently featured in an Information Age article about using Test & Learn to inform business strategy. In the article, Kim Bartley, White Castle’s VP of Marketing, said that by using APT’s Test & Learn software, “[White Castle] can stop something that isn’t a good idea and prevent it from rolling out across the entire enterprise.” Additionally, Bartley added that “we are using APT in as many ways as we can. I think we’ve just tapped the surface.”

Click here to read the article.

APT CEO featured on Bloomberg TV

August 30th, 2013 | Posted by Dan Schreff in Retail - (Comments Off on APT CEO featured on Bloomberg TV)

In a recent interview on Bloomberg Television, Anthony Bruce, co-founder and CEO of APT, discusses how Big Data is reshaping business strategies across industries.

Staffing Optimization

August 22nd, 2013 | Posted by CCorman in Uncategorized - (Comments Off on Staffing Optimization)

Should banks invest in specialized staff? APT SVP Will Weidman discusses how banks can optimize their staffing models by leveraging Test & Learn for Employees.

Customer Segmentation and Targeting

August 13th, 2013 | Posted by CCorman in Uncategorized - (Comments Off on Customer Segmentation and Targeting)

APT SVP Will Weidman discusses how banks can use Test & Learn to improve customer segmentation and targeting.

A Case for Local Media

August 13th, 2013 | Posted by CCorman in Restaurants - (Comments Off on A Case for Local Media)

A recent Nation’s Restaurant News article reports that many chains, including Dunkin’ Donuts and Domino’s, are shifting their local media spend to national buys. Compared to local media, national spend affords significant economies of scale and raises brand awareness in markets where a chain may expand. Though these advantages are not to be overlooked, cutting out local media completely bares substantial risk. (more…)

How are manufacturers using customer targeting to optimize their media strategy?

August 6th, 2013 | Posted by Dan Schreff in Manufacturing - (Comments Off on How are manufacturers using customer targeting to optimize their media strategy?)

APT President Patrick O’Reilly discusses how the explosion of data and new media channels has provided an opportunity for consumer products companies to target and tailor their media strategy to drive better returns.