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Skylark Group Licenses APT’s Test & Learn Platform

February 27th, 2014 | Posted by CCorman in Restaurants - (Comments Off on Skylark Group Licenses APT’s Test & Learn Platform)

APT announced today that Skylark Group, Japan’s largest operator of family-style restaurants, has licensed APT’s Test & Learn software to test a variety of critical business issues, including promotions, pricing, newspaper inserts, and remodels. This announcement highlights the growing internationalization of scientific business experimentation: Skylark joins such global restaurant leaders as McDonald’s APMEA, Costa, and Subway who also license APT’s software.

To read more details about Skylark’s partnership with APT, please click here.

Big Data Zeroes in on Ad Inefficiency

February 19th, 2014 | Posted by JDouglass in Uncategorized - (Comments Off on Big Data Zeroes in on Ad Inefficiency)

As data sophistication increases and advertising channels multiply, one question is becoming increasingly relevant in the banking industry: How can banks optimize ad spend across all channels and ensure they aren’t wasting money on marketing that won’t provide returns? In his recent Editor and Publisher blog, Alan Mutter poses the same question. The main solution he identifies is using APT’s Test & Learn to measure the incremental impact of media investments and other marketing activities. Please see an excerpt from the blog below: (more…)

Big Data Zeroes in on Ad Inefficiency

February 19th, 2014 | Posted by CCorman in Restaurants - (Comments Off on Big Data Zeroes in on Ad Inefficiency)

“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half,” John Wanamaker famously said. In a recent blog, Alan Mutter discusses how consumer-facing organizations are using APT to isolate the incremental impact of each media investment. An excerpt from his post is below.

“Nowadays, Wanamaker could find out, with considerable precision, by hiring Applied Predictive Technologies (APT), a Virginia-based company that mines all manner of data to determine not only the optimum ways to buy advertising but also where to locate bank branches and which under-performing entrees to nix from restaurant menus…

…With customers like Walmart, Lowe’s, Office Depot, PetSmart, CVS, Target, Walgreen’s and many other global merchants, APT asserts that it captures and crunches 20% of data generated in the “U.S. retail economy.” It bounces this rich transactional data against everything from weather records to Twitter streams to help companies “measure the profit impact of pricing, marketing, merchandising, operations and capital initiatives.”

Click here to read the full blog.

Remodels Without The Risk

February 14th, 2014 | Posted by Dan Schreff in Retail - (Comments Off on Remodels Without The Risk)

In a recent interview featured in Retail Leader, APT VP Jeff Campbell explains that retailers should test store remodels in a small subset of locations prior to broad rollout in order to to understand which remodel elements work best.  “While customer surveys, focus groups and observational studies may provide some hypotheses about the effect of a remodel, ultimately consumers will vote with their wallets,” Campbell says. Click here to read the full article.

APT Hires Jeff Babka as CFO

February 13th, 2014 | Posted by JDouglass in Uncategorized - (Comments Off on APT Hires Jeff Babka as CFO)

APT is featured in a recent Washington Post article, which highlights our recent hiring of Jeff Babka as CFO. Click here to read the article.

January Retail Sales Comps Fall -1.6%

February 13th, 2014 | Posted by JDouglass in Retail | Uncategorized - (Comments Off on January Retail Sales Comps Fall -1.6%)

APT today announced an analysis of retail sales across the United States for the month of January using data from the APT Index. The APT Index shows a -1.6% decrease in nationwide retail sales during January 2014, compared to the same month last year. The decrease was driven by fewer transactions, as fewer people went shopping in the cold and snowy weather. Click here to read more about which cities were impacted most, and how weather differences changed retail outcomes.

APT Hires Jeff Babka as CFO

February 11th, 2014 | Posted by Dan Schreff in Uncategorized - (Comments Off on APT Hires Jeff Babka as CFO)

APT is featured in a recent Washington Post article, which highlights our recent hiring of Jeff Babka as CFO. Click here to read the article.

APT Hires Jeff Babka as CFO

February 11th, 2014 | Posted by CCorman in Uncategorized - (Comments Off on APT Hires Jeff Babka as CFO)

APT is featured in a recent Washington Post article, which highlights our hiring of Jeff Babka as CFO. Click here to read the article.