Actionable Insights From APT's Retail Practice

City Branch Revolution

May 27th, 2014 | Posted by JDouglass in Financial Services | Uncategorized - (Comments Off on City Branch Revolution)

With the influx of technology solutions in retail banking, which includes ATM upgrades that enable more types of transactions, mobile solutions, and internet banking, banks are seeking to change branch models in high-traffic urban areas.

Similar trends have already been a focus for retailers and restaurants where there is a shift towards opening smaller, but more technology-based, stores in the past few years. Mary Wisniewski speaks to this trend in an American Banker article, which discusses how Wells Fargo has recently opened urban branches in densely populated, urban areas, such as the U Street corridor of Washington, D.C. In doing this, Well Fargo aims to target customers who are comfortable using technology and who prefer their branches to be within walking distances to either their home or work. In addition to these changes reflecting customer demand and behavior, she notes that the cost savings are a huge bonus: “Because they are significantly smaller than a typical branch, they are also helping Wells to reduce branch overhead at a time when branch traffic continues to decline.”


What Digital Ordering Means for Restaurants

May 14th, 2014 | Posted by CCorman in Restaurants - (Comments Off on What Digital Ordering Means for Restaurants)

GrubHub’s recent public offering and rapidly growing user base (~4 million active users) is generating increased interest in understanding how online ordering will impact the restaurant business. APT’s recent survey of our restaurant customers shines light on the increased attention restaurants are placing on online ordering: restaurants reported that online & mobile ordering comprised 31% of all tests within operational initiatives in the last year. (more…)

Banking Strategies: Analytics for Commercial Banking

May 13th, 2014 | Posted by JDouglass in Financial Services | Uncategorized - (Comments Off on Banking Strategies: Analytics for Commercial Banking)

An article by APT SVP Will Weidman about best practices for commercial banking analytics was recently published in BAI’s Banking Analytics. In the article, Weidman discusses various functional areas in which commercial banks can improve profitability by testing new ideas and optimizing existing activities. Some areas include lead generation and banker outreach, training programs, and banker specialization. Weidman comments, “The huge opportunity stems from the large and specialized salesforce, who are highly skilled and represent the key to driving success in commercial banking. Analytics can help make sure these critical employees receive the tools they need and that the institution gets the most out of its salesforce. Banks should aim to learn more about what is currently working well in commercial banking to better prioritize banker activities going forward and become more disciplined with future investments in training programs and staffing.”

Please click here to read the full article, and learn more about APT’s experience in employee-based tests.