Actionable Insights From APT's Retail Practice
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Spend It All At One Place: Five Ways Grocers Can Stop Consumers from Splitting Checks

April 24th, 2015 | Posted by Katheryn McKee in Retail - (Comments Off on Spend It All At One Place: Five Ways Grocers Can Stop Consumers from Splitting Checks)

With grocers now facing an onslaught of new competitors, growing share-of-wallet can be challenging. So how are leading grocers remaining competitive in this evolving landscape?

In a recent Progressive Grocer article, APT VP Jeff Campbell discusses the following five strategies that grocers are experimenting with to encourage customers to frequent their stores to spend their grocery budget:

  1. Targeted promotions
  2. Expanding gourmet and specialty assortments
  3. Adding pharmacies and gas stations to stores
  4. Offering bounce-back promotions
  5. Enhancing the in-store shopping experience

Campbell writes, “With so many opportunities to bolster customer loyalty and drive store traffic, it can be difficult to decide which of these strategies is right for your business. Some will work well, and some will be added expenses with no added benefit. To accurately evaluate each new strategy, grocers should rapidly and rigorously test them in market. This approach—known as Test & Learn—not only helps companies make better decisions today, but also affords them the ability to try bolder ideas that can lead to additional market share and profits in the future.”

Read the full article here.

Digital Marketing Magazine: How to Develop a More Profitable Promotional Strategy

April 24th, 2015 | Posted by Haley Jackson in Retail - (Comments Off on Digital Marketing Magazine: How to Develop a More Profitable Promotional Strategy)

An article titled “Beyond The Cone of Uncertainty: How to Develop a More Profitable Promotional Strategy,” by APT SVP Jonathan Marek, is featured in Digital Marketing Magazine. He writes, “while promotions have long been a central part of marketing strategy, the increasing availability of customer data and the proliferation of digital-enabled contact channels are revolutionizing marketers’ ability to efficiently send personalized offers and deliver them in innovative ways.” Click here to read the full article.

APT Index: March Same-Store Restaurant Sales Increase [+3.5%]

April 13th, 2015 | Posted by MHarper in Restaurants - (Comments Off on APT Index: March Same-Store Restaurant Sales Increase [+3.5%])

APT today announced that the APT Index of in-store restaurant sales for March 2015 increased [+3.5%] compared with March of last year, as Americans’ view of the economy reached an 8-year high. APT Index quick-service restaurant sales increased [+6.2%], and APT Index full-service restaurant sales increased [+1.6%]. Click here to read the full report.

APT Index: March Same-Store Retail Sales Increase [+1.8%]

April 13th, 2015 | Posted by MHarper in Retail | Uncategorized - (Comments Off on APT Index: March Same-Store Retail Sales Increase [+1.8%])

APT today announced that the APT Index of in-store retail sales for March 2015 increased [+1.8%] compared with March of last year, as Americans’ view of the economy reached an 8-year high. APT Index general merchandise sales increased [+1.8%], and APT Index apparel sales increased [+0.4%]. Click here to read the full report.

What Role Should Testing Play in Change Management?

April 2nd, 2015 | Posted by Katheryn McKee in Retail | Uncategorized - (Comments Off on What Role Should Testing Play in Change Management?)

In a recently published article in Retail TouchPoints, APT SVP Jonathan Marek explains the importance of testing ideas on a smaller scale and focusing on their incremental impact to more accurately determine which innovative ideas work well, which need to be refined, and which should be abandoned.

Marek comments, “Retailers should be measuring change in sales, profit, customer satisfaction, inventory levels, and more, in the short-term, as well as changes in long-term metrics that gauge the customer relationship benefits that manifest as a result of the program. For each of these metrics, retailers must be laser-focused on uncovering the incremental impact, or what would have happened in lieu of launching the initiative, while accounting for external factors, such as socioeconomic conditions and competitor actions, that can skew program assessments.”

Read the full article here.