APT recently announced that White Castle renewed its partnership with APT and will continue to license APT’s Test & Learn ® and Menu Analyzer software solutions. Mike Tolle, Director at White Caster, remarked, “Beyond significantly enhanced analytic accuracy, the speed and automation APT provides enables us to analyze and act based on our tests rapidly. We’re able to see results of our actions in nearly real time, which greatly increases our ability to roll out strategies that improve guest experience and profits right away.”
APT recently announced that CPK has decided to renew its partnership with APT and will continue to license APT’s Test & Learn ® software. CPK will use the software to evaluate, tailor, and target initiatives designed as part of its “Next Chapter,” including new menu options and customized offers. CPK’s Katie Anderson, SVP of Finance, commented, “APT’s Test & Learn ® software enables us to accurately evaluate new ideas on a broad range of metrics. Using APT, we are able to determine which location types and guest segments respond best to specific initiatives.”
APT announced today that the APT Index of in-store retail sales for April 2015 decreased [-1.0%] nationwide, compared to April of last year. The APT Index of in-store apparel sales was down [-3.6%], though APT reported online apparel sales up [+2.8%] in April, as digital channels become a larger portion of total sales. Click here to read the full report.
APT announced today that the APT Index of restaurant sales for April 2015 increased [+3.6%], compared to April of last year. The increase was driven by an increase in check size [+3.4%]. The APT Index of quick-service restaurant (QSR) sales increased [+5.9%], while the APT Index of full-service restaurant (FSR) sales increased [+2.3%]. Click here to read the full report.
A recent Wall Street Journal article, “How Store Know What You Want When You Shop,” discusses how leading apparel retailers are using Test & Learn to analyze their data to inform key decisions about discounts, product placement and styles, and much more.
As author Christina Binkley writes, “APT is a specialist in cause-and-effect analytics, which is at the forefront of the revolution that so-called big data is bringing to industries like retail, which have been run more by gut feel than science…It may evaluate where products are displayed, a discount amount, or the colors popular in Atlanta versus Chicago. This is helping the apparel industry fine-tune its pitches to consumers.”
Read the full article here. (WSJ login required.)