Actionable Insights From APT's Retail Practice
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4 Steps to Make Money with Omnichannel

August 26th, 2015 | Posted by Katheryn McKee in Retail | Uncategorized - (Comments Off on 4 Steps to Make Money with Omnichannel)

 

APT SVP Jonathan Marek discusses four ways in which retailers can make money with their omnichannel strategies.

Enhancing Media Mix Models with Test & Learn

August 20th, 2015 | Posted by Katheryn McKee in Retail | Uncategorized - (Comments Off on Enhancing Media Mix Models with Test & Learn)

APT SVP Jonathan Marek discusses how Test & Learn can help prove the cause-and-effect relationship between media spend and KPIs.

From Pizzas To Cocktails The Data Crunching Way, APT Featured in BBC

August 18th, 2015 | Posted by retailblogadmin in Restaurants - (Comments Off on From Pizzas To Cocktails The Data Crunching Way, APT Featured in BBC)

An article in BBC discusses how Pizza Hut Restaurants UK is using APT’s Test & Learn ® software to help them make data-driven decisions, including for their large remodel investments and menu changes.

Why Retailers Should Not Rely Just on “Big-Bang” Ideas

August 5th, 2015 | Posted by Katheryn McKee in Retail | Uncategorized - (Comments Off on Why Retailers Should Not Rely Just on “Big-Bang” Ideas)

APT SVP Jonathan Marek discusses the importance of having lots of ideas to try so that executives can confidently invest in the ones that work best, while refining or discarding the ideas that aren’t profitable.

The Future of Customer Data for Restaurants

August 5th, 2015 | Posted by MHarper in Restaurants - (Comments Off on The Future of Customer Data for Restaurants)

APT SVP Jonathan Marek discusses the growing importance of collecting and generating insights from customer data. Watch this video to hear his thoughts.