Actionable Insights From APT's Retail Practice

Strengthening Relationships with Analytics

November 23rd, 2015 | Posted by retailblogadmin in Uncategorized - (Comments Off on Strengthening Relationships with Analytics)

Gallup recently published a poll comparing a variety of statistics between national and community banks, which illuminates a few surprising facts. One apparent paradox is that while community banks are more successful at engaging their customers, they lag behind national banks in capturing share of wallet. While customers at national banks keep 71% of their financial products with their primary banks, customers at regional banks only keep 66%. (more…)

How to Monetize Your Loyalty Program

November 4th, 2015 | Posted by Sarah Griswold in Retail | Uncategorized - (Comments Off on How to Monetize Your Loyalty Program)

In an article featured on Customer Think, APT Principal Varun Kishore writes about the challenges associated with customer loyalty programs and what organizations should consider when designing offers and communications.

How to keep brick-and-mortar retail relevant in the digital age

November 4th, 2015 | Posted by Haley Jackson in Retail - (Comments Off on How to keep brick-and-mortar retail relevant in the digital age)

APT Senior Vice President Rupert Naylor recently authored an article published in Real BusinessĀ titled “How to keep brick-and-mortar retail relevant in the digital age.” In the piece, Naylor comments on the evolving role of the physical channel and how retailers can succeed in the changing landscape. He explains, “With so many innovative ideas on the table and so much potential value at stake, the current retail landscape is ripe for business experimentation. While intuition may lead decision-makers to implement an initiative, its incremental profit impact cannot be accurately measured without first testing the idea with a subset of markets, stores, employees, or customers, and considering the impact in store, online and on mobile devices in a holistic way.”

Read the full article here.