In an interview with CNBC, APT Chairman Jim Manzi provides his perspective on the growth of “click-and-collect” offerings by retailers.
APT recently announced the news that Bob Evans has chosen to license APT’s Test & Learn ® and Menu Analyzer software solutions to analyze initiatives across pricing, promotions, products, and marketing, among other areas. In the press release, John Fisher, Bob Evan’s Chief Concept Officer and Executive Vice President, commented, “After analyzing a few key initiatives with APT, we’re transitioning to using the software more broadly and institutionalizing the Test & Learn ® process across our organization. We want to make sure we’re leveraging the software wherever possible to accurately measure the cause-and-effect impact of initiatives and make more profitable decisions.”
Join APT this Monday, January 18th for a Big Ideas session about “Smart Data, Not Just Big Data”. We’ll be discussing innovations that retailers are considering today and why it’s important to use a Test & Learn approach to understand whether each of these ideas work. Executives from APT clients will present at the session.
Click here for more information.
Banking Strategies recently published an article by APT SVP Will Weidman, naming the top trends that FIs should watch in 2016. Weidman says, “2016 is looking to be one of the most transformative years in financial services in decades. Disruptive competitors are growing, digital and mobile continues to evolve, branches look more and more like Apple stores and interest rates have started rising. Banks will need to embrace smart innovation not only to keep up, but to truly differentiate themselves in a cost effective manner.”
Click here to read more (requires subscription).
In an article featured in Retailing Today, APT SVP John Howard predicts five trends that will define 2016 for apparel retailers. He writes, “Recent innovations include mobile app and in-store technologies, multichannel fulfillment solutions, and coordinated cross-channel promotions. These kinds of initiatives will continue to be top of mind in 2016, particularly as consumer expectation for a seamless and personalized experience–and deep discounts–continues to grow.”