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Five Steps To Master Loyalty Strategies

April 4th, 2016 | Posted by Sarah Griswold in Retail | Uncategorized - (Comments Off on Five Steps To Master Loyalty Strategies)

In an article featured in Convenience Store News, APT SVP Marek Polonski outlines steps that convenience retailers can take to maximize returns from their loyalty programs. “Getting real and reliable information about program performance in a rapidly changing environment can be extremely difficult, and obtaining it next month or next quarter is often too late,” he writes. “Executives need better, faster and more accurate insights today to maximize the success of tomorrow’s initiatives for all convenience retailers looking to win in loyalty.”