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APT CEO Anthony Bruce Discusses The Future Of Loyalty

May 4th, 2016 | Posted by Sarah Griswold in Retail | Uncategorized - (Comments Off on APT CEO Anthony Bruce Discusses The Future Of Loyalty)

In an article featured in Marketing Week, APT CEO Anthony Bruce provides his perspective on targeted loyalty offerings. “You have to ensure you’re changing behavior, not just offering the reward,” he says. Bruce goes on to discuss the increasing prominence of digital channels in loyalty delivery, explaining that “the [digital] trend is very much afoot today, and often new schemes don’t require the customer to have the plastic card with them.”