Actionable Insights From APT's Retail Practice
Header

Cashing in on Conferences: Refining Event Investments to Boost ROI

June 26th, 2017 | Posted by APT in Technology - (Comments Off on Cashing in on Conferences: Refining Event Investments to Boost ROI)

Trade shows, conferences, webinars – tech companies invest in all of these events to grow relationships and acquire new ones. Since sales processes are often six months or longer, strategies that can accelerate them are quite valuable – and the conventional wisdom is that events play a key role in speeding up sales cycles. Given this, events are a core component of many companies’ go-to-market strategies, and organizations worldwide spend hundreds of billions of dollars in this area alone. Further, hosting, attending, and exhibiting at events can comprise up to 21 percent of corporate marketing budgets.

However, it is extremely difficult to understand an event’s true ROI. Tech companies face a major challenge in determining not just which events are worth big investments, but how much marketing budget to allocate to each event. Complex sales processes with many sales and marketing touchpoints pose an obstacle to isolating the direct impact of any individual action, such as inviting a prospect to an event.

(more…)

Convenience Stores Invest in Their People

June 9th, 2017 | Posted by APT in Retail - (Comments Off on Convenience Stores Invest in Their People)

From major M&A deals to an increased focus on in-store foodservice and beverages, as well as the ongoing evolution of convenience stores from pit stops to destination spots, convenience retail is evolving – and operators must continuously innovate to keep pace.

(more…)

Circulars Join the Digital Movement

June 9th, 2017 | Posted by APT in Retail - (Comments Off on Circulars Join the Digital Movement)

The broad reach of the digital revolution now includes the ubiquitous grocery circular. In the first half of 2016, the number of digital coupons available grew by 23.4 percent, while the number of mobile coupon users in the U.S. rose by almost 18 percent. While traditional print circulars are not likely to disappear completely, many grocery chains are now developing circulars specifically for digital and mobile platforms. Wegmans, for example, introduced a mobile app, allowing customers to clip virtual coupons, while Safeway offers a weekly online circular.

(more…)