Actionable Insights From APT's Retail Practice
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Driving Value Across Channels Through Digital Measurement

October 19th, 2017 | Posted by APT in Analytics - (Comments Off on Driving Value Across Channels Through Digital Measurement)

84% of US retailers indicate that they have or plan to increase investments in online channels, according to a new report from APT, with research and analysis from The Economist Intelligence Unit. Findings also show that a majority of respondents aim to drive business across channels through online promotions of in-store sales, and vice versa.

Meanwhile, by 2025, traditional financial institutions (FIs) could see profits decline 20-60% if they fail to evolve digitally. And more generally, internet ad spending is forecasted to be the biggest ad medium in the US in 2017 – even topping television – with an expected investment of $69 billion.

It is likely not news to most organizations that digital channels are becoming increasingly critical, and that investments in this area are growing as well. Across industries, companies from retailers to banks and more are already aware that they need to grow their digital offerings to keep up with consumer demand. Their response is frequently to funnel more resources into mobile apps and online platforms; for example, 75% of APT report respondents say they have increased their investments in online channels.

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E-Commerce Players Up the Ante for Grocery and Convenience Stores

October 16th, 2017 | Posted by APT in Retail - (Comments Off on E-Commerce Players Up the Ante for Grocery and Convenience Stores)

56% of US retailers say they face significant competition from e-commerce players, according to a new report from APT, with research and analysis from The Economist Intelligence Unit (EIU). Respondents say quality, pricing, product selection, and delivery speed pose the greatest competitive risk from online-only retailers.

In particular, 31% of US survey respondents cite delivery speed as the most threatening attribute of e-commerce retail. For example, today, delivery services have become table stakes for many brick-and-mortar grocers—even big box retailer Costco is offering grocery delivery, working through Instacart and offering a same-day delivery option for orders with fresh foods. Traditional grocers now face competition on price from discount and online grocers, and are also taking a hit on convenience, with the rise of online grocery ordering and delivery services.

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Telling the Full Story: Understanding the True Impact of Speaker Programs

October 6th, 2017 | Posted by APT in Life Sciences and Healthcare - (Comments Off on Telling the Full Story: Understanding the True Impact of Speaker Programs)

Speaker programs are a staple of the life sciences industry; yet, for many companies, these programs do not break even. Further, the combination of the Sunshine Act and increased media attention has led to heightened scrutiny of these investments. Aside from the external pressure, commercial leads are also experiencing internal pressure to optimize speaker programs, given the high cost of events such as lunch and learns and key opinion leader (KOL) speaking forums.

Given the millions of dollars many life sciences companies allocate to these events annually, it is critical for marketing teams to understand which of these programs actually change prescribing behavior, to truly justify the investment. However, analyzing the effect of speaker programs and understanding how to improve them is complicated.

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Scoring on Satisfaction: Driving Value with Traveler Satisfaction Scores

October 6th, 2017 | Posted by APT in Hospitality & Travel - (Comments Off on Scoring on Satisfaction: Driving Value with Traveler Satisfaction Scores)

You have probably seen “Like” buttons on Facebook—but until now, it is unlikely you have come across them in your hotel. Yet, Marriott’s hotel laboratory in Charlotte, where it tests out new concepts, has created just that: “Beta Buttons” designed to track guest satisfaction with new features in real-time. The buttons are placed near all new features being tested out at the hotel, and if a guest likes a certain concept, she simply touches the button and her “Like” is recorded.

This living “Like” button is just one example that demonstrates how satisfying the customer is paramount in the hospitality and travel industries. However, while this may be a key consideration for many hotels and airlines, how can organizations ensure that higher satisfaction scores truly translate into an increase in profits and growth?

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Report: Winning Strategies for Brick-and-Mortar Retailers to Fight Back

October 2nd, 2017 | Posted by APT in Retail - (Comments Off on Report: Winning Strategies for Brick-and-Mortar Retailers to Fight Back)

Brick-and-mortar retail is far from dead. Undoubtedly, traditional retailers are facing hurdles—a major one being the growing competition from e-commerce disruptors. This industry shift is leading brick-and-mortar retailers to innovate and adapt their strategies to maintain market share. The question is, how exactly are they modifying their approaches? And which changes have proven to be most effective?

In a new report incorporating research and analysis from The Economist Intelligence Unit (EIU), those questions—and many more—are answered. Based on findings from a global survey of 256 retail executives conducted by The EIU, the report reveals which online-only players they see as their biggest threat, and why; the most common strategies retailers are leveraging in their fight against online competition; and how successful they have been in changing their approaches.

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