Actionable Insights From APT's Retail Practice

APT Makes a Splash with Global Water Challenge

November 20th, 2017 | Posted by APT in Analytics - (Comments Off on APT Makes a Splash with Global Water Challenge)

APT Spearheads Data-Driven Solutions to Global Development Challenges in Swaziland

Written by Data Dive leads Kaity Hsieh, Jake Intrator, and Ivana Polim. Kaity is a Marketing Manager, and Jake and Ivana are both Client Services Engagement Managers.

When we first took a call with Global Water Challenge last spring, no one imagined that the conversation would eventually land us in meetings with government ministries in a city 25 hours from Washington, DC—by plane. In July, the three of us led a philanthropic analytics engagement with Global Water Challenge, an organization dedicated to providing clean water access across the developing world. The results of those analyses were met with resounding enthusiasm and shortly after, we received an invitation from the Swaziland government to continue our work on the ground.


Clinical Rigor for Commercial Excellence

November 9th, 2017 | Posted by APT in Life Sciences and Healthcare - (Comments Off on Clinical Rigor for Commercial Excellence)

By Scott Beauchamp, Vice President in Client Services, APT

For decision-makers across industries, optimizing commercial strategies is critical. More and more organizations are adopting a robust analytic approach – and life sciences companies have a distinct advantage. Because clinical trials are an integral part of your business, you are already familiar with leveraging test vs. control methodology to measure the true impact of new initiatives.

Read on to learn more about how life sciences companies are expanding the power of experimentation beyond the lab, to help them make more informed, data-driven decisions. We include a case example of how one brand team improved the ROI of their NPP investments by over 10x by using a Test & Learn approach.