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Author Archives: APT

Restaurants Score Points with Takeout and Delivery Options

February 10th, 2017 | Posted by APT in Restaurants - (Comments Off on Restaurants Score Points with Takeout and Delivery Options)

Super Bowl Sunday is a major occasion not just for the two teams going head-to-head, but also for restaurants, particularly on the takeout and delivery front. This year, about 48 million people were expected to place some type of food order, presenting an opportunity for restaurants to score a touchdown.

Domino’s says the Super Bowl is the company’s third-busiest delivery day of the year, second only to Halloween and New Year’s Eve. The chain sells more than 11 million slices on game day – which is a 350 percent increase from a typical Sunday. Pizza Hut announced plans to hire 11,000 new employees ahead of the game. Delivery drivers nationwide were projected to clock about four million miles delivering Super Bowl orders.

As pizza players pour resources into programs like Facebook Messenger ordering capabilities and advertising pushes on social media, delivery strategies are increasingly top of mind across the industry at large. While the Super Bowl festivities have died down, how can brands refine their delivery programs for everyday wins?

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The “Poshtel” Appeal: Driving Engagement to Enhance the Guest Experience

February 6th, 2017 | Posted by APT in Hospitality & Travel - (Comments Off on The “Poshtel” Appeal: Driving Engagement to Enhance the Guest Experience)

Just three percent of the world’s hostel properties are located in the U.S. and Canada, and they account for only 10 percent of hostel revenue worldwide; as a comparison, hotel revenue in those markets is 28 percent of global revenue. Considering that the hostel industry generates $5.2 billion in annual revenue, it appears that there is room for growth in the U.S. hostel market. Hostels are already rising in popularity as an affordable option for accommodations, and redefining the conventional industry model.

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Game On: Insurers Increasing Gamification

February 3rd, 2017 | Posted by APT in Insurance - (Comments Off on Game On: Insurers Increasing Gamification)

In the insurance industry, gamification is gaining traction as a tool to engage policyholders and agents alike, channeling the fun of playing games – points, prizes, and all – into interactive educational platforms.

Incorporating game-design elements to appeal to individuals’ sense of competition and achievement has many useful applications across the insurance industry, from incentivizing agents to sell new products to enticing current and future policyholders to take a more active interest in their insurance investments.

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Branded Cafes: CPGs Come Face-to-Face with Consumers

January 31st, 2017 | Posted by APT in Manufacturing - (Comments Off on Branded Cafes: CPGs Come Face-to-Face with Consumers)

Beyond advertising, consumer packaged goods (CPG) manufacturers have traditionally had limited interaction with their end consumers, instead leaving direct interaction to their retail partners. However, more and more companies are taking increased ownership of the consumer-brand relationship.

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New Year, New Technology: Beyond the Tech Hype

January 31st, 2017 | Posted by APT in Labor & Operations | Restaurants - (Comments Off on New Year, New Technology: Beyond the Tech Hype)

As restaurants continue investing in cutting-edge programs from mobile ordering to artificial intelligence in the form of chatbot ordering and more, and technologies like digital ordering kiosks and menu boards remain an enticing option, there are many potential technology investments to evaluate. But which technologies actually move the needle? As restaurants strive to bring new tools to the table, they must continually evaluate which technology investments will work for their concepts, and in which locations, to stay ahead of guest preferences.

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#NRF17: Retail’s BIG Show Goes Out with a Bang

January 18th, 2017 | Posted by APT in Marketing & Media | Retail - (Comments Off on #NRF17: Retail’s BIG Show Goes Out with a Bang)

Although this year’s National Retail Federation (NRF) Retail’s BIG Show has come to a close, the buzz generated by the event is sure to carry on. With 35,000 attendees across retail companies from 94 countries, over 500 exhibitors, and more than 300 speakers, there is no shortage of NRF Show retail news.

APT: A Disruptor

For APT, this year’s show was particularly exciting. First, CEO Anthony Bruce was named a Disruptor on the NRF Foundation’s List of People Shaping Retail’s Future 2017. With his inclusion on the list, he is one of just 25 individuals honored as the best and brightest impacting the retail industry today. Bruce was recognized during the BIG Show at the NRF Foundation Gala.

“It is an honor to be recognized on the NRF Foundation’s List alongside such a dynamic and accomplished group of leaders,” Bruce said. “I look forward to continuing our work fueling innovation in the retail space, and enabling retailers to make decisions with confidence.”

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