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Author Archives: Katheryn McKee

CSP: 5 Lessons Convenience Retailers Can Learn From Restaurants

August 16th, 2016 | Posted by Katheryn McKee in Labor & Operations | Pricing | Restaurants | Retail - (Comments Off on CSP: 5 Lessons Convenience Retailers Can Learn From Restaurants)

In a recent CSP article, APT SVP Marek Polonski outlines the following five lessons convenience retailers can learn from restaurants as they look to optimize their foodservice strategies:

  1. Run in-market tests to evaluate every new idea
  2. Rethink menus to keep up with new diner preferences
  3. Adjust staffing to optimize foodservice operations, while managing costs
  4. Craft pricing strategies to balance traffic and transaction size
  5. Introduce in-store technologies to create a more personalized experience

Polonski writes, “Winning in foodservice means thinking like the experts. Consider these lessons from restaurants, who have been in the business for years, and you may find the right balance.”

Learn more about how leading restaurants are using in-market experiments to fuel innovation across their business.

4 Steps to Make Money with Omnichannel

August 26th, 2015 | Posted by Katheryn McKee in Retail | Uncategorized - (Comments Off on 4 Steps to Make Money with Omnichannel)

 

APT SVP Jonathan Marek discusses four ways in which retailers can make money with their omnichannel strategies.

Enhancing Media Mix Models with Test & Learn

August 20th, 2015 | Posted by Katheryn McKee in Retail | Uncategorized - (Comments Off on Enhancing Media Mix Models with Test & Learn)

APT SVP Jonathan Marek discusses how Test & Learn can help prove the cause-and-effect relationship between media spend and KPIs.

Why Retailers Should Not Rely Just on “Big-Bang” Ideas

August 5th, 2015 | Posted by Katheryn McKee in Retail | Uncategorized - (Comments Off on Why Retailers Should Not Rely Just on “Big-Bang” Ideas)

APT SVP Jonathan Marek discusses the importance of having lots of ideas to try so that executives can confidently invest in the ones that work best, while refining or discarding the ideas that aren’t profitable.

How Can Retailers Maximize Store Space Productivity?

July 23rd, 2015 | Posted by Katheryn McKee in Retail | Uncategorized - (Comments Off on How Can Retailers Maximize Store Space Productivity?)

APT Vice President Faruk Abdullah discusses ways in which retailers can use advanced analytics to maximize their store space productivity.

Managing the Risks and Rewards of Grocery Store Upgrades

June 8th, 2015 | Posted by Katheryn McKee in Retail - (Comments Off on Managing the Risks and Rewards of Grocery Store Upgrades)

In his recently published article in Supermarket News, APT VP Jeff Campbell discusses how grocers should manage the risks and rewards of store upgrades.

Campbell outlines three questions to which grocers must know the answer to achieve the best returns on these large projects:

  1. What is the incremental impact of the initiative?
  2. What is the economic contribution of each element of the initiative?
  3. How will returns vary in different locations and markets?

“As grocers try to transform their stores into local destination spots, they must be able to innovate quickly. However, facilitating any proposed change haphazardly can lead to significant erosion to a company’s bottom line and reputation. To minimize the likelihood of incurring unnecessary costs or tarnishing the brand, grocers should test each new strategy on a smaller scale first to determine its true incremental impact. Executives can then act confidently in response to these data-driven insights — re-allocating funds to ideas that work and cutting investments to those that don’t,” Campbell concludes.

Click here to read the full article.

Spend It All At One Place: Five Ways Grocers Can Stop Consumers from Splitting Checks

April 24th, 2015 | Posted by Katheryn McKee in Retail - (Comments Off on Spend It All At One Place: Five Ways Grocers Can Stop Consumers from Splitting Checks)

With grocers now facing an onslaught of new competitors, growing share-of-wallet can be challenging. So how are leading grocers remaining competitive in this evolving landscape?

In a recent Progressive Grocer article, APT VP Jeff Campbell discusses the following five strategies that grocers are experimenting with to encourage customers to frequent their stores to spend their grocery budget:

  1. Targeted promotions
  2. Expanding gourmet and specialty assortments
  3. Adding pharmacies and gas stations to stores
  4. Offering bounce-back promotions
  5. Enhancing the in-store shopping experience

Campbell writes, “With so many opportunities to bolster customer loyalty and drive store traffic, it can be difficult to decide which of these strategies is right for your business. Some will work well, and some will be added expenses with no added benefit. To accurately evaluate each new strategy, grocers should rapidly and rigorously test them in market. This approach—known as Test & Learn—not only helps companies make better decisions today, but also affords them the ability to try bolder ideas that can lead to additional market share and profits in the future.”

Read the full article here.

What Role Should Testing Play in Change Management?

April 2nd, 2015 | Posted by Katheryn McKee in Retail | Uncategorized - (Comments Off on What Role Should Testing Play in Change Management?)

In a recently published article in Retail TouchPoints, APT SVP Jonathan Marek explains the importance of testing ideas on a smaller scale and focusing on their incremental impact to more accurately determine which innovative ideas work well, which need to be refined, and which should be abandoned.

Marek comments, “Retailers should be measuring change in sales, profit, customer satisfaction, inventory levels, and more, in the short-term, as well as changes in long-term metrics that gauge the customer relationship benefits that manifest as a result of the program. For each of these metrics, retailers must be laser-focused on uncovering the incremental impact, or what would have happened in lieu of launching the initiative, while accounting for external factors, such as socioeconomic conditions and competitor actions, that can skew program assessments.”

Read the full article here.

APT Space Planning Optimizer

February 6th, 2015 | Posted by Katheryn McKee in Uncategorized - (Comments Off on APT Space Planning Optimizer)

Determining the optimal space allocation for departments and categories across stores is a central responsibility for space planners seeking to achieve space performance goals. This video shows how innovative retailers are moving beyond the traditional approaches of large spreadsheets, complex queries, and “gut instinct” to solve this challenge with APT’s Space Planning Optimizer, which generates localized space recommendations.

APT Category Management Insights

February 5th, 2015 | Posted by Katheryn McKee in Retail | Uncategorized - (Comments Off on APT Category Management Insights)

 

All category managers want to grow their categories, but identifying profitable opportunities among the massive quantities of data is exceedingly challenging. This illustrative video shows how life can be different for category managers – Leah and Amber – when one starts to use APT’s Category Management Insights, while the other has to conduct manual analysis to try to make the same decisions.