Actionable Insights From APT's Retail Practice

APT Makes a Splash with Global Water Challenge

November 20th, 2017 | Posted by APT in Analytics - (Comments Off on APT Makes a Splash with Global Water Challenge)

APT Spearheads Data-Driven Solutions to Global Development Challenges in Swaziland

Written by Data Dive leads Kaity Hsieh, Jake Intrator, and Ivana Polim. Kaity is a Marketing Manager, and Jake and Ivana are both Client Services Engagement Managers.

When we first took a call with Global Water Challenge last spring, no one imagined that the conversation would eventually land us in meetings with government ministries in a city 25 hours from Washington, DC—by plane. In July, the three of us led a philanthropic analytics engagement with Global Water Challenge, an organization dedicated to providing clean water access across the developing world. The results of those analyses were met with resounding enthusiasm and shortly after, we received an invitation from the Swaziland government to continue our work on the ground.


Driving Value Across Channels Through Digital Measurement

October 19th, 2017 | Posted by APT in Analytics - (Comments Off on Driving Value Across Channels Through Digital Measurement)

84% of US retailers indicate that they have or plan to increase investments in online channels, according to a new report from APT, with research and analysis from The Economist Intelligence Unit. Findings also show that a majority of respondents aim to drive business across channels through online promotions of in-store sales, and vice versa.

Meanwhile, by 2025, traditional financial institutions (FIs) could see profits decline 20-60% if they fail to evolve digitally. And more generally, internet ad spending is forecasted to be the biggest ad medium in the US in 2017 – even topping television – with an expected investment of $69 billion.

It is likely not news to most organizations that digital channels are becoming increasingly critical, and that investments in this area are growing as well. Across industries, companies from retailers to banks and more are already aware that they need to grow their digital offerings to keep up with consumer demand. Their response is frequently to funnel more resources into mobile apps and online platforms; for example, 75% of APT report respondents say they have increased their investments in online channels.


Q&A with Fopefolu Agbedia, Vice President in Client Services at APT

September 1st, 2017 | Posted by APT in Analytics - (Comments Off on Q&A with Fopefolu Agbedia, Vice President in Client Services at APT)

At APT, we work with client organizations across twelve industries to help them enhance their analytics programs and make data-driven decisions. This Q&A will be the first in a series spotlighting leaders across the firm, sharing their insights on analytical challenges and best practices.

The following interview has been edited for length.


Taking Your Customer Analytics Beyond Campaigns

July 31st, 2017 | Posted by Haley Jackson in Analytics | Financial Services | Hospitality & Travel | Insurance | Marketing & Media | Restaurants | Retail - (Comments Off on Taking Your Customer Analytics Beyond Campaigns)

Researching. Browsing. Transacting. These are all components of the customer journey, and now more than ever, they are taking place beyond physical channels. While the process of researching and browsing increasingly shifts to online and mobile platforms, the majority of consumers still prefer to transact in brick-and-mortar locations. As a result, while physical channels certainly remain relevant – to a varying extent – the way organizations across industries evaluate new programs and initiatives must be customer-centric.

Many best-in-class organizations have already established a standardized test vs. control approach with which to evaluate new initiatives. Business experiments at the customer level are common in areas such as marketing, where leading companies leverage customer analytics to measure the true impact of their campaigns. But as the question for executives shifts from “How do we collect more data?” to “How can we use our data more effectively?”, decision-makers must think outside of the box in their application of customer analytics.


The Analytics Evolution: What Is Next?

February 17th, 2017 | Posted by APT in Analytics | Technology | Uncategorized - (Comments Off on The Analytics Evolution: What Is Next?)

The analytics landscape is evolving. As outlined by APT CEO Anthony Bruce in a recent Information Age byline, decision-oriented executives and budding analysts alike must be attuned to the latest developments to effectively leverage analytics to drive business value.