Citi has big plans for branch remodels. US Banker wrote about Citi’s major investment in its branches and how it plans to change the ways customers use the branch: “The company wants to transform its retail outlets to let customers handle much of their banking needs on their own, using self-service processes that have been perfected online.”
This broad effort will include enlarging the lobby, investing in new technology, and merging different channels to make banking more seamless.
Branch remodels are an important part of doing business to maintain the brand, stay competitive, and adapt to new ways of doing business. However, remodels require a huge investment, and banks often don’t understand the return on that investment and how to best target spend. (more…)