Actionable Insights From APT's Retail Practice
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AI Comes to Life in the Insurance Industry

May 5th, 2017 | Posted by APT in Insurance - (Comments Off on AI Comes to Life in the Insurance Industry)

The robots are coming! According to a recent report from Accenture, 75 percent of insurance executives surveyed believe artificial intelligence (AI) will transform or bring significant change to the industry over the next three years. While insurers are already using some elements of AI, new teams and departments within these organizations are also starting to leverage the technology. As insurers strive to remain on the cutting edge and continue to evolve their use of AI, it is critical that they fully understand how it impacts existing processes before investing in widespread implementation.

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Game On: Insurers Increasing Gamification

February 3rd, 2017 | Posted by APT in Insurance - (Comments Off on Game On: Insurers Increasing Gamification)

In the insurance industry, gamification is gaining traction as a tool to engage policyholders and agents alike, channeling the fun of playing games – points, prizes, and all – into interactive educational platforms.

Incorporating game-design elements to appeal to individuals’ sense of competition and achievement has many useful applications across the insurance industry, from incentivizing agents to sell new products to enticing current and future policyholders to take a more active interest in their insurance investments.

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