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Testing Beyond the Lab: Leveraging the Clinical Trial Approach to Enhance Decision-Making

August 16th, 2017 | Posted by APT in Life Sciences and Healthcare - (Comments Off on Testing Beyond the Lab: Leveraging the Clinical Trial Approach to Enhance Decision-Making)

The concept of clinical trials, a central component of the research and development process, is very familiar to most life sciences leaders – but what may be less familiar is how they can take this approach beyond the lab to drive value across their organizations. As the pioneers of clinical trial methodologies, pharmaceutical companies already know that test vs. control analysis is the most accurate way to measure the impact of an initiative. Today, more and more organizations are capitalizing on this existing expertise to reduce the risk of innovation and enhance their decision-making.

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