Ten years ago, a former colleague, then at Stanford Business School, wrote a business plan for a restaurant concept: essentially “the Starbucks of Tea”. At the time, Starbucks had purchased Tazo. High end consumer brands like Numi were just emerging. She never actually followed through building the first store, but I’ve always wondered whether she was onto a great idea.
Fast forward 10 years, there’s been talk at Restaurant Leadership about whether it is time for tea. Makes us think someone ought to be out there running a test.