Actionable Insights From APT's Retail Practice
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How big data is changing retail and restaurant businesses

October 28th, 2015 | Posted by MHarper in Restaurants - (Comments Off on How big data is changing retail and restaurant businesses)

APT is featured in an Information Age article on how retailers and restaurants can use big data to gain an accurate view of performance and try new ideas to improve profitability. Click here to read the full article, which includes insights from the APT Index.

KFC UK Licenses APT’s Test & Learn Software

September 8th, 2015 | Posted by retailblogadmin in Restaurants - (Comments Off on KFC UK Licenses APT’s Test & Learn Software)

APT recently announced that KFC UK and Ireland has signed an agreement to license APT’s Test & Learn ® for Sites software to test business initiatives across its restaurants. KFC UKI also uses APT’s Test & Learn ® for Customers software to optimize their customer-targeted initiatives. In the press release, Paula MacKenzie, Chief Finance and Development Officer at KFC, remarked, “APT helped us take our culture of innovating through conducting ‘business experiments’ to the next level, making it more accurate, efficient and process-driven. We are already in the process of designing new tests using APT’s software and are looking forward to analyzing many other high-value initiatives.”

From Pizzas To Cocktails The Data Crunching Way, APT Featured in BBC

August 18th, 2015 | Posted by retailblogadmin in Restaurants - (Comments Off on From Pizzas To Cocktails The Data Crunching Way, APT Featured in BBC)

An article in BBC discusses how Pizza Hut Restaurants UK is using APT’s Test & Learn ® software to help them make data-driven decisions, including for their large remodel investments and menu changes.

The Future of Customer Data for Restaurants

August 5th, 2015 | Posted by MHarper in Restaurants - (Comments Off on The Future of Customer Data for Restaurants)

APT SVP Jonathan Marek discusses the growing importance of collecting and generating insights from customer data. Watch this video to hear his thoughts.

White Castle Continues to License APT’s Software

May 27th, 2015 | Posted by retailblogadmin in Restaurants - (Comments Off on White Castle Continues to License APT’s Software)

APT recently announced that White Castle renewed its partnership with APT and will continue to license APT’s Test & Learn ® and Menu Analyzer software solutions. Mike Tolle, Director at White Caster, remarked, “Beyond significantly enhanced analytic accuracy, the speed and automation APT provides enables us to analyze and act based on our tests rapidly. We’re able to see results of our actions in nearly real time, which greatly increases our ability to roll out strategies that improve guest experience and profits right away.”

California Pizza Kitchen Continues to License APT’s Test & Learn Software

May 20th, 2015 | Posted by retailblogadmin in Restaurants - (Comments Off on California Pizza Kitchen Continues to License APT’s Test & Learn Software)

APT recently announced that CPK has decided to renew its partnership with APT and will continue to license APT’s Test & Learn ® software. CPK will use the software to evaluate, tailor, and target initiatives designed as part of its “Next Chapter,” including new menu options and customized offers. CPK’s Katie Anderson, SVP of Finance, commented, “APT’s Test & Learn ® software enables us to accurately evaluate new ideas on a broad range of metrics. Using APT, we are able to determine which location types and guest segments respond best to specific initiatives.”

 

APT Index: March Same-Store Restaurant Sales Increase [+3.5%]

April 13th, 2015 | Posted by MHarper in Restaurants - (Comments Off on APT Index: March Same-Store Restaurant Sales Increase [+3.5%])

APT today announced that the APT Index of in-store restaurant sales for March 2015 increased [+3.5%] compared with March of last year, as Americans’ view of the economy reached an 8-year high. APT Index quick-service restaurant sales increased [+6.2%], and APT Index full-service restaurant sales increased [+1.6%]. Click here to read the full report.

Pizza Hut Puts Big Data on the Menu

March 19th, 2015 | Posted by retailblogadmin in Restaurants - (Comments Off on Pizza Hut Puts Big Data on the Menu)

Techworld discusses Pizza Hut Restaurants’ decision to license APT’s Test & Learn ® and Menu Analyzer software. The article notes that Pizza hut will “use APT software to analyze capital investment, pricing, promotion, marketing and operations.”

APT Index: February Same-Store Restaurant Sales Increase [+3.5%]

March 10th, 2015 | Posted by MHarper in Restaurants - (Comments Off on APT Index: February Same-Store Restaurant Sales Increase [+3.5%])

APT today announced that the APT Index of in-store restaurant sales for February 2015 increased [+3.5%] compared with February of last year. The increase was driven by an increase in check size [+4.4%]. The APT Index of Quick-Service Restaurant sales increased [+5.5%] and the APT Index of Full-Service Restaurant sales increased [+2.2%]. Click here to read the full report.

8 Tips for Improving Your Testing Process

February 3rd, 2015 | Posted by retailblogadmin in Restaurants - (Comments Off on 8 Tips for Improving Your Testing Process)

Most restaurant chains use in-market tests to help inform decisions. But just running tests isn’t enough. Based on our work with dozens of restaurant brands, here are eight tips for improving your testing process. (more…)