APT is featured in an Information Age article on how retailers and restaurants can use big data to gain an accurate view of performance and try new ideas to improve profitability. Click here to read the full article, which includes insights from the APT Index.
APT recently announced that KFC UK and Ireland has signed an agreement to license APT’s Test & Learn ® for Sites software to test business initiatives across its restaurants. KFC UKI also uses APT’s Test & Learn ® for Customers software to optimize their customer-targeted initiatives. In the press release, Paula MacKenzie, Chief Finance and Development Officer at KFC, remarked, “APT helped us take our culture of innovating through conducting ‘business experiments’ to the next level, making it more accurate, efficient and process-driven. We are already in the process of designing new tests using APT’s software and are looking forward to analyzing many other high-value initiatives.”
An article in BBC discusses how Pizza Hut Restaurants UK is using APT’s Test & Learn ® software to help them make data-driven decisions, including for their large remodel investments and menu changes.
APT SVP Jonathan Marek discusses the growing importance of collecting and generating insights from customer data. Watch this video to hear his thoughts.
APT recently announced that White Castle renewed its partnership with APT and will continue to license APT’s Test & Learn ® and Menu Analyzer software solutions. Mike Tolle, Director at White Caster, remarked, “Beyond significantly enhanced analytic accuracy, the speed and automation APT provides enables us to analyze and act based on our tests rapidly. We’re able to see results of our actions in nearly real time, which greatly increases our ability to roll out strategies that improve guest experience and profits right away.”
APT recently announced that CPK has decided to renew its partnership with APT and will continue to license APT’s Test & Learn ® software. CPK will use the software to evaluate, tailor, and target initiatives designed as part of its “Next Chapter,” including new menu options and customized offers. CPK’s Katie Anderson, SVP of Finance, commented, “APT’s Test & Learn ® software enables us to accurately evaluate new ideas on a broad range of metrics. Using APT, we are able to determine which location types and guest segments respond best to specific initiatives.”
APT today announced that the APT Index of in-store restaurant sales for March 2015 increased [+3.5%] compared with March of last year, as Americans’ view of the economy reached an 8-year high. APT Index quick-service restaurant sales increased [+6.2%], and APT Index full-service restaurant sales increased [+1.6%]. Click here to read the full report.
Techworld discusses Pizza Hut Restaurants’ decision to license APT’s Test & Learn ® and Menu Analyzer software. The article notes that Pizza hut will “use APT software to analyze capital investment, pricing, promotion, marketing and operations.”
APT today announced that the APT Index of in-store restaurant sales for February 2015 increased [+3.5%] compared with February of last year. The increase was driven by an increase in check size [+4.4%]. The APT Index of Quick-Service Restaurant sales increased [+5.5%] and the APT Index of Full-Service Restaurant sales increased [+2.2%]. Click here to read the full report.
Most restaurant chains use in-market tests to help inform decisions. But just running tests isn’t enough. Based on our work with dozens of restaurant brands, here are eight tips for improving your testing process. (more…)