Actionable Insights From APT's Retail Practice
Header

Does Co-Branding Work for Restaurants?

November 7th, 2013 | Posted by CCorman in Restaurants - (Comments Off on Does Co-Branding Work for Restaurants?)

A recent article in Nation’s Restaurant News discusses Bruegger’s Bagels new partnership with Caribou Coffee. The two chains are trialing two co-branded units in Minneapolis to get a preliminary read on the idea’s validity.

A co-branding strategy, very familiar to holdings companies such as Yum!, Focus Brands, and Dunkin’ Donuts, introduces three interesting questions: (more…)

Solving Big Data Challenges

November 1st, 2013 | Posted by CCorman in Restaurants - (Comments Off on Solving Big Data Challenges)

In a recent Wall Street Journal article, Dr. Jordan of Penn State’s Smeal College of Business, discusses the challenges of Big Data for companies. APT’s software suite has been designed to solve many of the challenges outlined in the article, as evidenced by the more than 100 leading organizations that leverage APT daily. (more…)

The APT Index

September 19th, 2013 | Posted by CCorman in Restaurants - (Comments Off on The APT Index)

APT SVP Mark D’Agostino talks about how the APT Index can map retail and restaurant activity down to the micro-geography level.

How White Castle Used Test & Learn to Launch a New Sandwich

August 30th, 2013 | Posted by CCorman in Restaurants - (Comments Off on How White Castle Used Test & Learn to Launch a New Sandwich)

APT client White Castle was recently featured in an Information Age article about using Test & Learn to inform business strategy. In the article, Kim Bartley, White Castle’s VP of Marketing, said that by using APT’s Test & Learn software, “[White Castle] can stop something that isn’t a good idea and prevent it from rolling out across the entire enterprise.” Additionally, Bartley added that “we are using APT in as many ways as we can. I think we’ve just tapped the surface.”

Click here to read the article.

A Case for Local Media

August 13th, 2013 | Posted by CCorman in Restaurants - (Comments Off on A Case for Local Media)

A recent Nation’s Restaurant News article reports that many chains, including Dunkin’ Donuts and Domino’s, are shifting their local media spend to national buys. Compared to local media, national spend affords significant economies of scale and raises brand awareness in markets where a chain may expand. Though these advantages are not to be overlooked, cutting out local media completely bares substantial risk. (more…)

Menu Innovation Using Transaction Data

July 24th, 2013 | Posted by CCorman in Restaurants - (Comments Off on Menu Innovation Using Transaction Data)

APT President Patrick O’Reilly talks about how restaurants are using Test & Learn and Menu Analyzer to understand the true incremental impact of menu changes on key performance metrics before taking an action across their entire network.

Losing Market Share to Retail Meals?

July 18th, 2013 | Posted by CCorman in Restaurants - (Comments Off on Losing Market Share to Retail Meals?)

A recent report from the NPD Group suggests that restaurants are expected to lose market share over the next decade to retailers selling prepared foods, who are estimated to increase sales in this category by 10%. This growth is likely to have the greatest impact on QSRs and fast casual chains, who offer a similar combination of price and convenience. It will be interesting to see how this trend impacts pricing, marketing, and menu strategies over the coming years. Stay tuned…

Questions for Changing Times

June 25th, 2013 | Posted by CCorman in Restaurants - (Comments Off on Questions for Changing Times)

A recent WSJ article highlights the success of burger giant CKE, parent brand of Carl’s Jr. (on the West Coast) and Hardee’s (on the East Coast). The article raises a number of interesting questions about marketing, labor strategies, and technological investments:

  • Much of CKE’s success has come from targeting a very specific demographic: young guys (think ads featuring Kate Upton). Is it more profitable to focus on a specific customer segment rather than casting a broad net and trying to capture everyone? (more…)

Learn About Test & Learn in less than 3 Minutes

May 24th, 2013 | Posted by CCorman in Restaurants - (Comments Off on Learn About Test & Learn in less than 3 Minutes)

How Restaurants Can Use Big Data to Make Bigger Profits

May 21st, 2013 | Posted by CCorman in Restaurants - (Comments Off on How Restaurants Can Use Big Data to Make Bigger Profits)

APT CEO Anthony Bruce discusses recent trends in Big Data analytics.