Actionable Insights From APT's Retail Practice

Digital Marketing Magazine: How to Develop a More Profitable Promotional Strategy

April 24th, 2015 | Posted by Haley Jackson in Retail

An article titled “Beyond The Cone of Uncertainty: How to Develop a More Profitable Promotional Strategy,” by APT SVP Jonathan Marek, is featured in Digital Marketing Magazine. He writes, “while promotions have long been a central part of marketing strategy, the increasing availability of customer data and the proliferation of digital-enabled contact channels are revolutionizing marketers’ ability to efficiently send personalized offers and deliver them in innovative ways.” Click here to read the full article.

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