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How to keep brick-and-mortar retail relevant in the digital age

November 4th, 2015 | Posted by Haley Jackson in Retail

APT Senior Vice President Rupert Naylor recently authored an article published in Real Business¬†titled “How to keep brick-and-mortar retail relevant in the digital age.” In the piece, Naylor comments on the evolving role of the physical channel and how retailers can succeed in the changing landscape. He explains, “With so many innovative ideas on the table and so much potential value at stake, the current retail landscape is ripe for business experimentation. While intuition may lead decision-makers to implement an initiative, its incremental profit impact cannot be accurately measured without first testing the idea with a subset of markets, stores, employees, or customers, and considering the impact in store, online and on mobile devices in a holistic way.”

Read the full article here.

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