Actionable Insights From APT's Retail Practice

KFC UK Licenses APT’s Test & Learn Software

September 8th, 2015 | Posted by retailblogadmin in Restaurants

APT recently announced that KFC UK and Ireland has signed an agreement to license APT’s Test & Learn ® for Sites software to test business initiatives across its restaurants. KFC UKI also uses APT’s Test & Learn ® for Customers software to optimize their customer-targeted initiatives. In the press release, Paula MacKenzie, Chief Finance and Development Officer at KFC, remarked, “APT helped us take our culture of innovating through conducting ‘business experiments’ to the next level, making it more accurate, efficient and process-driven. We are already in the process of designing new tests using APT’s software and are looking forward to analyzing many other high-value initiatives.”

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