Actionable Insights From APT's Retail Practice

Looking to Hire a Wacky PR Person?

July 12th, 2010 | Posted by JMarek in Marketing & Media

You might look to hire someone from YUM Brands.  Or their PR firm.

Fresh on the heels of Taco Bell’s petition to the Federal Reserve for more $2 bills, KFC’s latest publicity stunt is a post-World Cup Vuvuzela Exchange Program (promoting the Doublicious, not to be confused with the Double Down).  I’m not sure this is driving YUM’s business, but it sure does make the industry more fun.

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