Actionable Insights From APT's Retail Practice

#NRF17: Retail’s BIG Show Goes Out with a Bang

January 18th, 2017 | Posted by APT in Marketing & Media | Retail

Although this year’s National Retail Federation (NRF) Retail’s BIG Show has come to a close, the buzz generated by the event is sure to carry on. With 35,000 attendees across retail companies from 94 countries, over 500 exhibitors, and more than 300 speakers, there is no shortage of NRF Show retail news.

APT: A Disruptor

For APT, this year’s show was particularly exciting. First, CEO Anthony Bruce was named a Disruptor on the NRF Foundation’s List of People Shaping Retail’s Future 2017. With his inclusion on the list, he is one of just 25 individuals honored as the best and brightest impacting the retail industry today. Bruce was recognized during the BIG Show at the NRF Foundation Gala.

“It is an honor to be recognized on the NRF Foundation’s List alongside such a dynamic and accomplished group of leaders,” Bruce said. “I look forward to continuing our work fueling innovation in the retail space, and enabling retailers to make decisions with confidence.”

Panelists Share Their Thoughts on Innovation

In addition to his recognition as a Disruptor, Bruce moderated a panel at the show, entitled, “How Best in Class Retailers are Using Cutting-Edge Data to Drive Innovation.” Featuring panelists from Walgreens and Tractor Supply Company, the session explored how leading retailers are using new, cutting-edge data sources and experimentation to accelerate innovation and improve performance.

APT Launches DOT

Also during the show, APT unveiled a new enhancement to its Test & Learn® platform, APT Digital Omnichannel Testing (DOT). This platform addresses a critical challenge retailers face today: while a large percentage of purchases still occurs in stores, many customers are increasingly exposed to online ads and reviews before making a purchase. Marketers are presented with a challenge in understanding the relationship between the cause (online exposure) and effect (in-store purchases).

With retailers increasingly striving to better integrate online and in-store channels, APT DOT enables them to more accurately measure how digital advertising campaigns increase sales from existing customers across channels. With DOT, retailers can leverage the Test & Learn platform to incorporate purchases made in-store by loyalty program members to more accurately capture the digital ad’s true return on investment across all channels. Such findings can drive substantial bottom-line impact – as much as double the efficacy in initial implementations.

Wrapping Up

As the industry landscape continues to evolve, it is key that retailers adapt as well, innovating through experimentation to remain competitive in this dynamic space. Organizations should take the ideas they formulated at NRF, try them in select instances, and measure what happens. Using this Test & Learn approach, retailers can gain accurate, detailed insights on which initiatives are most successful, where, and with which customers, providing evidence to inform their decision-making and optimize their investments.

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