APT recently announced the news that Bob Evans has chosen to license APT’s Test & Learn ® and Menu Analyzer software solutions to analyze initiatives across pricing, promotions, products, and marketing, among other areas. In the press release, John Fisher, Bob Evan’s Chief Concept Officer and Executive Vice President, commented, “After analyzing a few key initiatives with APT, we’re transitioning to using the software more broadly and institutionalizing the Test & Learn ® process across our organization. We want to make sure we’re leveraging the software wherever possible to accurately measure the cause-and-effect impact of initiatives and make more profitable decisions.”
Join APT this Monday, January 18th for a Big Ideas session about “Smart Data, Not Just Big Data”. We’ll be discussing innovations that retailers are considering today and why it’s important to use a Test & Learn approach to understand whether each of these ideas work. Executives from APT clients will present at the session.
Click here for more information.
Banking Strategies recently published an article by APT SVP Will Weidman, naming the top trends that FIs should watch in 2016. Weidman says, “2016 is looking to be one of the most transformative years in financial services in decades. Disruptive competitors are growing, digital and mobile continues to evolve, branches look more and more like Apple stores and interest rates have started rising. Banks will need to embrace smart innovation not only to keep up, but to truly differentiate themselves in a cost effective manner.”
Click here to read more (requires subscription).
In an article featured in Retailing Today, APT SVP John Howard predicts five trends that will define 2016 for apparel retailers. He writes, “Recent innovations include mobile app and in-store technologies, multichannel fulfillment solutions, and coordinated cross-channel promotions. These kinds of initiatives will continue to be top of mind in 2016, particularly as consumer expectation for a seamless and personalized experience–and deep discounts–continues to grow.”
In an article featured in Convenience Store Decisions, APT SVP Marek Polonski discusses the top trends that convenience retailers can expect to shape 2016. He writes, “Over the past 12 months, the industry has been abuzz with M&A activity, new in-store technologies and oscillating fuel prices. As the rate of innovation continues to increase, there will be a number of opportunities for convenience retailers to gain a competitive advantage, but only if they navigate the industry shifts correctly.”
In a byline for Restaurant Report, APT SVP Jonathan Marek provides insights on the top 5 trends for the restaurant industry in 2016. He writes, “Many restaurants have already started adopting new technologies, including mobile apps, tabletop tablets, and drive-thru screens. In 2016, we expect to see adoption increase and restaurants to use technologies in new, dynamic ways.”
In an article for Progressive Grocer, APT VP Jeff Campbell discusses the top 5 trends that will shape grocery in 2016, which include a focus on specialty departments and shoppability.
Gallup recently published a poll comparing a variety of statistics between national and community banks, which illuminates a few surprising facts. One apparent paradox is that while community banks are more successful at engaging their customers, they lag behind national banks in capturing share of wallet. While customers at national banks keep 71% of their financial products with their primary banks, customers at regional banks only keep 66%. (more…)
In an article featured on Customer Think, APT Principal Varun Kishore writes about the challenges associated with customer loyalty programs and what organizations should consider when designing offers and communications.
APT Senior Vice President Rupert Naylor recently authored an article published in Real Business titled “How to keep brick-and-mortar retail relevant in the digital age.” In the piece, Naylor comments on the evolving role of the physical channel and how retailers can succeed in the changing landscape. He explains, “With so many innovative ideas on the table and so much potential value at stake, the current retail landscape is ripe for business experimentation. While intuition may lead decision-makers to implement an initiative, its incremental profit impact cannot be accurately measured without first testing the idea with a subset of markets, stores, employees, or customers, and considering the impact in store, online and on mobile devices in a holistic way.”
Read the full article here.