Data released today from the APT Index shows that 2013 Black Friday sales in the US rose 2.1% year-over-year. This increase was driven by temperature over Black Friday weekend (warmer areas fared better) and median income (areas with a median household income of less than $75,000/year performed better). The best-performing metro areas in the US, based on change in comp sales included Riverside, CA (up 8%); San Antonio (up 6.9%); and San Diego (up 5.7%). The cities that saw the worst performance year-over-year included New York (-2.3%); Baltimore (-2.0%); and Washington (up 0.3%). Click here to read more about Black Friday performance.
The APT Index measures retail sales performance, based on a subset of APT’s $2 trillion in sales data –$1 of every $5 of retail sales— by aggregating data from sales registers at over 50,000+ retail and restaurant locations across the US to show how year-over-year performance changes for same store sales in the physical channel for retail.
The APT Index examined Black Friday weekend 2013, including sales on Thursday November 28th, Friday November 29th, and Saturday November 30th.