In an article for Progressive Grocer, APT VP Jeff Campbell discusses the top 5 trends that will shape grocery in 2016, which include a focus on specialty departments and shoppability.
Gallup recently published a poll comparing a variety of statistics between national and community banks, which illuminates a few surprising facts. One apparent paradox is that while community banks are more successful at engaging their customers, they lag behind national banks in capturing share of wallet. While customers at national banks keep 71% of their financial products with their primary banks, customers at regional banks only keep 66%. (more…)
In an article featured on Customer Think, APT Principal Varun Kishore writes about the challenges associated with customer loyalty programs and what organizations should consider when designing offers and communications.
APT Senior Vice President Rupert Naylor recently authored an article published in Real Business titled “How to keep brick-and-mortar retail relevant in the digital age.” In the piece, Naylor comments on the evolving role of the physical channel and how retailers can succeed in the changing landscape. He explains, “With so many innovative ideas on the table and so much potential value at stake, the current retail landscape is ripe for business experimentation. While intuition may lead decision-makers to implement an initiative, its incremental profit impact cannot be accurately measured without first testing the idea with a subset of markets, stores, employees, or customers, and considering the impact in store, online and on mobile devices in a holistic way.”
Read the full article here.
APT is featured in an Information Age article on how retailers and restaurants can use big data to gain an accurate view of performance and try new ideas to improve profitability. Click here to read the full article, which includes insights from the APT Index.
In an article published in Real Business, APT SVP Rupert Naylor discusses why the physical channel remains critical for retailers. He notes, “While the physical channel remains essential, its role in a customer’s purchase journey is undoubtedly evolving. Retailers must also adapt, to ensure that the shopping experience they provide resonates with consumers.”
In an article for Information Age, APT Chairman Jim Manzi discusses how retailers and restaurants can use local economic benchmarks to better understand how their locations are actually performing, accounting for external factors.
The number of companies referencing zero-based budgeting during quarterly earnings calls increased from 14 companies in 2013 to roughly 90 companies in 2015. With the rise of zero-based budgeting in the CPG industry, how can managers effectively and efficiently make the best budgeting decisions?
Rather than building from the previous year’s budget, zero-based budgeting requires managers to build their budgets each year from the ground up. This approach forces managers to justify the value of each budget line for the upcoming year.
Proving the value of dozens or even hundreds of initiatives, however, can be difficult and time-consuming. Running tests in a small subset of stores or markets can enhance the zero-based budgeting process by helping managers quickly and precisely identify the incremental impact of each initiative across functional areas: (more…)
APT VP Jeff Campbell led a session at the NACS (Association for Convenience & Fuel Retailing) Show in Las Vegas on October 11th about how convenience retailers can improve promotional strategies using their transactional data.
APT SVP Marek Polonski participated in a panel discussion about Business Intelligence at the NACS (Association for Convenience & Fuel Retailing) Show in Las Vegas on October 11th. Marek discussed the benefits of moving from reporting to more advanced analytics.