Actionable Insights From APT's Retail Practice
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#NRF17: Retail’s BIG Show Goes Out with a Bang

January 18th, 2017 | Posted by APT in Marketing & Media | Retail - (Comments Off on #NRF17: Retail’s BIG Show Goes Out with a Bang)

Although this year’s National Retail Federation (NRF) Retail’s BIG Show has come to a close, the buzz generated by the event is sure to carry on. With 35,000 attendees across retail companies from 94 countries, over 500 exhibitors, and more than 300 speakers, there is no shortage of NRF Show retail news.

APT: A Disruptor

For APT, this year’s show was particularly exciting. First, CEO Anthony Bruce was named a Disruptor on the NRF Foundation’s List of People Shaping Retail’s Future 2017. With his inclusion on the list, he is one of just 25 individuals honored as the best and brightest impacting the retail industry today. Bruce was recognized during the BIG Show at the NRF Foundation Gala.

“It is an honor to be recognized on the NRF Foundation’s List alongside such a dynamic and accomplished group of leaders,” Bruce said. “I look forward to continuing our work fueling innovation in the retail space, and enabling retailers to make decisions with confidence.”

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Brick-and-Mortar Has Got a Lot of Life Left

January 12th, 2017 | Posted by Haley Jackson in Labor & Operations | Retail - (Comments Off on Brick-and-Mortar Has Got a Lot of Life Left)

It’s not uncommon these days to see a retailer make headlines for shuttering physical locations, highlighting the trials of the brick-and-mortar retail business model. Yet, while e-commerce sales are growing quickly, they still only comprise 8.4 percent of total retail sales in the U.S. – physical stores remain the most important retail channel by far. (more…)

Harvard Business Review, Daniel Kahneman, and APT

November 1st, 2016 | Posted by Monica Wojciechowski in Uncategorized - (Comments Off on Harvard Business Review, Daniel Kahneman, and APT)

What do Harvard Business Review magazine, a Nobel Prize-winning economist, and APT have in common? Fighting noise.

This past month, Harvard Business Review published an article co-authored by Nobel Prize-winning economist Daniel Kahneman entitled “Noise.” According to the article, “It is obviously useful to an organization to know about bias and noise in the decisions of its employees, but collecting that information isn’t straightforward.”

Fortunately, organizations can combat these analytical challenges with a scientific approach to decision making. The best way to remove the bias and noise that can cloud judgement is by testing new initiatives with a subset of customers, employees, or stores in market before rolling out more broadly. This is the essence of Test & Learn. By judging a program’s success based on actual customer spending and behavior, leading organizations can be confident that consumers, not executives’ instincts are driving business decisions.

For some, it may prove difficult to trust data over intuition alone. However, executives must remember that adding cause-and-effect analytics to their toolbox can dramatically increase the profitability of their actions going forward. According to Kahneman, “Ideally, the people who use these tools will view them as aids that help them do their jobs effectively and economically.”

CSP: 5 Lessons Convenience Retailers Can Learn From Restaurants

August 16th, 2016 | Posted by Katheryn McKee in Labor & Operations | Pricing | Restaurants | Retail - (Comments Off on CSP: 5 Lessons Convenience Retailers Can Learn From Restaurants)

In a recent CSP article, APT SVP Marek Polonski outlines the following five lessons convenience retailers can learn from restaurants as they look to optimize their foodservice strategies:

  1. Run in-market tests to evaluate every new idea
  2. Rethink menus to keep up with new diner preferences
  3. Adjust staffing to optimize foodservice operations, while managing costs
  4. Craft pricing strategies to balance traffic and transaction size
  5. Introduce in-store technologies to create a more personalized experience

Polonski writes, “Winning in foodservice means thinking like the experts. Consider these lessons from restaurants, who have been in the business for years, and you may find the right balance.”

Learn more about how leading restaurants are using in-market experiments to fuel innovation across their business.

Information Age: The key steps to achieving data quality over quantity

August 5th, 2016 | Posted by Haley Jackson in Financial Services | Manufacturing | Retail - (Comments Off on Information Age: The key steps to achieving data quality over quantity)

In an article featured in Information Age, APT’s Marek Polonski discusses how businesses can make the most of the data already available to them to drive better decision making and increase revenue. He outlines how to make an organization’s data actionable in five key steps. The first? Don’t be a perfectionist when it comes to data collection. Click here to read about the other four.

Why CPG brands must make eCommerce a priority

June 29th, 2016 | Posted by Dan Schreff in Manufacturing - (Comments Off on Why CPG brands must make eCommerce a priority)

In a recent MarketingTech article, APT SVP Rupert Naylor discusses the importance of developing an eCommerce strategy for CPGs. “[CPGs] must prioritise selling through eCommerce channels to achieve long-term success, as consumers continue to increase their online shopping behavior.” Click here to read the full article.

APT CEO Anthony Bruce Discusses The Future Of Loyalty

May 4th, 2016 | Posted by Sarah Griswold in Retail | Uncategorized - (Comments Off on APT CEO Anthony Bruce Discusses The Future Of Loyalty)

In an article featured in Marketing Week, APT CEO Anthony Bruce provides his perspective on targeted loyalty offerings. “You have to ensure you’re changing behavior, not just offering the reward,” he says. Bruce goes on to discuss the increasing prominence of digital channels in loyalty delivery, explaining that “the [digital] trend is very much afoot today, and often new schemes don’t require the customer to have the plastic card with them.”

Five Steps To Master Loyalty Strategies

April 4th, 2016 | Posted by Sarah Griswold in Retail | Uncategorized - (Comments Off on Five Steps To Master Loyalty Strategies)

In an article featured in Convenience Store News, APT SVP Marek Polonski outlines steps that convenience retailers can take to maximize returns from their loyalty programs. “Getting real and reliable information about program performance in a rapidly changing environment can be extremely difficult, and obtaining it next month or next quarter is often too late,” he writes. “Executives need better, faster and more accurate insights today to maximize the success of tomorrow’s initiatives for all convenience retailers looking to win in loyalty.”

APT’s Software Suite Continues to Drive Value at Sunoco

March 30th, 2016 | Posted by Sarah Griswold in Retail | Uncategorized - (Comments Off on APT’s Software Suite Continues to Drive Value at Sunoco)

APT is pleased to announce that Sunoco has joined a number of leading convenience retailers, including Wawa, Maverik, Thorntons, and United Dairy Farmers, in extending and expanding its license of APT’s Test & Learn software to make more profitable decisions. In a recent article in Convenience Store News, Chris Williams, Vice President of Merchandising at Sunoco, discusses how Sunoco will leverage the software: “We will be analyzing the impact of adding Laredo Taco, the Stripes fresh Mexican foodservice concept, to additional locations to serve our customers and drive fuel customers into our stores. Similarly, we look forward to using the software to refine our promotional and merchandising strategies, as well as to generate more nuanced customer segmentations and smarter offers for our APlus Rewards program.”

APT’s Strategic Insights Tools Licensed by McDonald’s

March 22nd, 2016 | Posted by retailblogadmin in Restaurants - (Comments Off on APT’s Strategic Insights Tools Licensed by McDonald’s)

APT recently announced that McDonald’s USA, LLC has chosen to license APT’s Test & Learn ® and Menu Analyzer software solutions to analyze strategic initiatives, including new food introductions and menu optimization. In the press release, Kristy Cunningham, McDonald’s Senior Vice President of Strategy and Insights, commented, “APT’s software has given us a platform to measure the cause-and-effect impact of our initiatives more rapidly, accurately and efficiently…APT’s software helped us understand that ‘All Day Breakfast’ generated incremental business by attracting new customers and leading to larger check sizes for existing customers. This initiative was a primary driver of growth in our most recent quarter.”