Actionable Insights From APT's Retail Practice
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APT Category Management Insights

February 5th, 2015 | Posted by Katheryn McKee in General Insights | Retail - (Comments Off)

 

All category managers want to grow their categories, but identifying profitable opportunities among the massive quantities of data is exceedingly challenging. This illustrative video shows how life can be different for category managers – Leah and Amber – when one starts to use APT’s Category Management Insights, while the other has to conduct manual analysis to try to make the same decisions.

Should CPGs increase focus on consumer data?

January 13th, 2015 | Posted by Evan Newkirk in Manufacturing - (Comments Off)

Historically, consumer goods companies have been limited in the ways they can interact with their end consumers and collect data about them.  Retail partners, with their direct contact with the end consumer, have owned the lion’s share of the data, leaving CPGs with access only to data that is shared or can be purchased.  However, in recent years, the evolution of additional channels has allowed CPGs to expand beyond traditional data sources and begin to create their own customer-focused databases. (more…)

What’s on the Shelf in Grocery for 2015?

January 8th, 2015 | Posted by Katheryn McKee in Grocery/Convenience - (Comments Off)

In a recent Progressive Grocer article, APT Vice President Jeff Campbell elaborates on five emerging trends within food retail that grocers should watch in 2015. Jeff outlines the following trends:

  1. Personalized Promotions
  2. Turning the Store into a Destination Spot
  3. Catering to Convenience-Focused Consumers
  4. Enhanced Fuel Rewards
  5. Delivery Services

Jeff writes, “As deep-pocketed online players, big box retailers, and convenience and drug stores ramp up their efforts to steal share of wallet from grocery stores, the most successful grocers will be those that can anticipate impending changes and capitalize on the opportunities they create.”

Click here to read the full article.

Top 5 Trends in Apparel Retail for 2015

January 1st, 2015 | Posted by Katheryn McKee in Apparel - (Comments Off)

In a recent Retail TouchPoints blog, APT Senior Vice President John Howard outlines trends in the apparel industry that will likely be top-of-mind in 2015. John discusses the following trends:

  1. Targeted Customer Outreach
  2. Promotional Right-Sizing
  3. Acceleration of Cross-Channel Purchasing Services
  4. Customized In-Store Experience Through Mobile Technologies
  5. Adoption of Inventory Management Technology

John writes, “In 2015, consumers will demand a shopping experience that provides appealing personalized offers, and is seamless, convenient, and consistent across channels. As apparel retailers innovate to drive customer engagement and attract new customers, organizations will benefit from using their data to measure the effectiveness of the new initiatives they introduce.”

Click here to read the full blog.

APT Index: Super Saturday Holiday Sales Down

December 31st, 2014 | Posted by Katheryn McKee in APT Index - (Comments Off)

In-store sales for Super Saturday Weekend were down [-1.7%] vs. the same time last year, according to data from the APT Index of U.S. same-store retail sales.  The Index also revealed that Super Saturday Weekend sales figures varied widely across the country.

Change in Unemployment

  • In areas where unemployment increased year-over-year, the APT Index of retail sales decreased [-2.1%]
  • In areas where unemployment decreased year-over-year, the APT Index of retail sales decreased [-1.3%]

Median Income

  • In areas with median income $75K or greater, the APT Index of retail sales decreased [-2.4%]
  • In areas with median income less than $75K, the APT Index of retail sales decreased [-1.0%]

Median Household Size

  • In areas with median household size 2.5 or greater, the APT Index of retail sales decreased [-2.6%]
  • In areas with median household size less than 2.5, the APT Index of retail sales decreased [-0.8%]

Click here for more information, including the top and bottom performing cities.

APT Chairman Co-Authors Harvard Business Review Article

December 12th, 2014 | Posted by JDouglass in General Insights - (Comments Off)

APT Co-Founder and Chairman, Jim Manzi, recently co-authored an article in Harvard Business Review with HBS Professor Stefan Thomke about how experimentation can help retailers de-risk new ideas and drive innovation. The article details a “checklist” for running business experiments and identifies how Big Data can dramatically improve the experimentation process.

Click here to download a full copy of the article.

How can manufacturers maximize the ROI of online ads?

November 24th, 2014 | Posted by Haley Jackson in Manufacturing - (Comments Off)

Over the years, manufacturers have refined their strategies for investing in POS displays, in-store signage, endcaps, and free-standing inserts to attract customers to their products in stores. More recently, manufacturers have increasingly allocated spend to paid search and online advertisements to assert a digital presence for their products. While it is relatively straightforward to measure the online sales impact of these digital advertising investments, it is much more difficult to confidently determine the effect that online investments have on in-store sales. Without an understanding of the complete sales impact across channels, manufacturers cannot be sure of the true ROI of online advertising.

Manufacturers can leverage in-market testing to measure the offline sales impact attributable to online advertising and glean insights to improve the effectiveness of future investments. Results from such tests can answer key questions to help maximize manufacturers’ return on digital marketing investments, such as: (more…)

APT Index Reports October Retail Sales Up 1.3%, or $3.9 Billion

November 11th, 2014 | Posted by MHarper in APT Index - (Comments Off)

Retail same-store sales increased 1.3% in October 2014 compared to October 2013, according to data from the APT Index. Click here to view the top and bottom performing cities.

Which Initiatives Should Executives Test?

November 10th, 2014 | Posted by Katheryn McKee in General Insights | Retail - (Comments Off)

In his recently published article in Information Age, APT VP Rupert Naylor explains the importance of leveraging customer and transaction-level data to run in-market tests to inform important business decisions, ranging from new production introductions to marketing and remodels.

“Organisations that are able to use testing in physical locations to drive growth and profitability will hold a distinct competitive advantage. We have seen industry leaders minimise the risk of innovation and maximise incremental margin by making testing each new initiative faster and cheaper prior to broad rollout. These in-market tests allow executives to predict which programmes will work, where they will work best, and how they can be tailored for maximum impact,” Naylor says.

Click here to read the full article.

In a recent InformationWeek article, APT SVP Jonathan Marek recommends that CIOs create “innovation funnels,” a process for continually collecting ideas, testing them, and implementing the ones that are found to be effective, within their organizations.

Marek writes, “The key to a successful innovation funnel? Don’t limit the testing process to just a few big-bang ideas, or those from executives, or those that sound like winners. Ideas for testing should come from across the business and be developed from a broad range of sources, including talking to customers and store managers in the field, monitoring what competitors are doing, and looking at other industries that target your customers.”

Click here to read the full article.