Here are three quotes from a great presentation yesterday given by Einstein Noah Restaurants and Bellwether Group. The topics were around innovation and testing — near and dear to our hearts!
From Jeff O’Neill, Einstein Noah CEO:
Too often, value is what restaurants do when you don’t have innovation… because you don’t have an effective innovation process
From James O’Reilly, their CCO (second C = Concept):
The problem isn’t having an innovation process, it’s sticking to it
and, on one important reason testing is a key part of that process:
It’s OK to fail. You just don’t want your customer to see you fail