Actionable Insights From APT's Retail Practice

Proof that Online Search Ads Can Boost Offline Store Sales

November 26th, 2013 | Posted by MHarper in Retail | Uncategorized

In a recent article on Google’s Think Insights blog, Kirthi Kalyanam, Professor of Marketing and Director, Retail Management Institute at Santa Clara University, asks the question, “Can online search ads impact offline store sales?” To answer this question, Kalyanam looked at a meta-analysis of experiments with 13 top U.S. retailers, conducted by APT. Click here to read more about the findings.

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