Actionable Insights From APT's Retail Practice

Searching for Mother’s Day Dinner

May 11th, 2010 | Posted by JMarek in Marketing & Media

From Google, via, here’s a fascinating table of “hot” search trends around dinnertime on Mother’s Day.  6 of the top 20 are for chain restaurants.

Though anecdotal, this is the best evidence I’ve seen of ability of Search impact to drive restaurant traffic.  Many of the best retailers are already testing to quantify the impact of online ads on in-store sales (see our whitepaper).  Will restaurants catch up?

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