Actionable Insights From APT's Retail Practice
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The Guardian: How Retailers Can Drive Value From Big Data

December 27th, 2012 | Posted by CGreenbaum in Retail | Uncategorized - (Comments Off on The Guardian: How Retailers Can Drive Value From Big Data)

A recent article in The Guardian underscores the importance of leveraging Big Data to make critical business decisions. The article offers advice for five key changes that retailers can make to drive value from their Big Data:

  1. Put data at the center of your business culture: This includes making sure to test every new business idea. Read More.
  2. Determine which data matters most for your business: Businesses need to consider how to secure the most meaningful data
  3. Integrate Data: Retailers tend to compartmentalize their data by channel, when they should be taking a single view of their customers. This includes aligning online and in-store sales and promotions. Read about how Nordstrom won with this strategy.
  4. Test, Test, and Test again. Watch this short video to learn more.
  5. Broaden the data set: Start thinking about including external factors, including weather, location, and special events

Leading organizations have already started conducting scientific tests. In-market testing remains the only way to understand cause-and-effect relationships between business decisions and key performance metrics, allowing executives to finally answer the question, “did this program really work?”

Will An Apple a Day Grow Sales?

August 24th, 2011 | Posted by JMarek in Restaurants - (Comments Off on Will An Apple a Day Grow Sales?)

Recently, the Wall Street Journal and the Associated Press ran articles in which I was quoted regarding McDonald’s announcement that apple slices will replace some of the fries in its Happy Meal. McDonald’s move is both innovative and smart.

Here are five thoughts on why this move makes sense: (more…)

This post is the third in a three part series on ideas that will shape restaurant performance in 2011.

Part Three: Marketing

(more…)

This post is the second in a three part series on ideas that will shape restaurant performance in 2011. Part three will follow next week.

Part Two: Expansion, Investments & Operations

(more…)