Actionable Insights From APT's Retail Practice

White Castle Continues to License APT’s Software

May 27th, 2015 | Posted by retailblogadmin in Restaurants

APT recently announced that White Castle renewed its partnership with APT and will continue to license APT’s Test & Learn ® and Menu Analyzer software solutions. Mike Tolle, Director at White Caster, remarked, “Beyond significantly enhanced analytic accuracy, the speed and automation APT provides enables us to analyze and act based on our tests rapidly. We’re able to see results of our actions in nearly real time, which greatly increases our ability to roll out strategies that improve guest experience and profits right away.”

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